Manager, Social USA

WeRoad

19h•$80,000•Remote

About The Position

This role is for a Manager, Social USA, responsible for WeRoad's social media presence in the United States. The individual will develop the social media strategy, establish the supporting systems (style guide, templates, sourcing plan, calendar), and manage daily operations including scheduling, posting, community engagement, and performance analysis. This is a foundational role requiring the creation of a new playbook, orchestration of content from various sources (HQ, creators, US team), and establishment of a weekly operational rhythm. The position reports directly to the General Manager US and collaborates with the HQ Content team for global brand standards and content supply.

Requirements

Experience building a social program from scratch, including style guide, templates, sourcing plan, and calendar.
Proficiency with design tools like Canva.
Experience with video editing tools such as CapCut or similar.
Experience with scheduling and analytics platforms like Metricool or alternatives.
Experience finding influencers, negotiating, and securing UGC rights.
Ability to brief video editors effectively.
Strong operational skills, including running meetings, maintaining asset libraries, and ensuring tasks are completed.
A friendly, ironic, and human tone of voice.
Ability to provide analytical honesty and adapt strategy based on performance.
Authorized to work in the US.

Responsibilities

Co-create a one-page US social strategy with the GM and team, defining objectives, audience, and KPIs.
Define content sourcing ratios to ensure a consistent flow of content for the calendar.
Build the social style guide, including logos, typefaces, colors, and sizes.
Design templates for various content types such as Stories, Reels, posts, carousels, and intro/outro clips.
Organize all approved assets in a central system (Google Drive and/or Canva) for easy access.
Build all social media components with the ability to replicate on TikTok and Facebook, starting with Instagram.
Own the content calendar from end to end.
Manage the sourcing plan to ensure content arrives on time.
Find and manage influencers, and secure User-Generated Content (UGC) and its usage rights.
Direct video editors with clear creative briefs.
Run the weekly social rhythm meeting to ensure team alignment and preview content before live publication.
Oversee the master schedule in Metricool, including content sourced from HQ.
Schedule and post content across all relevant social channels.
Respond to and manage community engagement daily, adhering to WeRoad's tone of voice.
Track social media performance and use insights to refine the strategy.