Mgr Social Strategy

The Hershey Company•New York, NY

22h•$103,920 - $129,900•Hybrid

About The Position

Hershey is seeking a Manager, Social Strategy to help shape breakthrough creative and social-first thinking across a portfolio of iconic brands. Reporting to the Director, Creative Excellence & Agency Leadership, this role sits within Consumer Connections and serves as a strategic partner to brand teams, agencies, Insights, Media, Design, and Measurement & Intelligence. You will transform business challenges, consumer understanding, and brand strategy into compelling social and creative opportunities that drive distinctive brand growth. This is an opportunity for a strategist who loves creativity and wants to help build exceptional work that connects with consumers and culture.

Requirements

5+ years of relevant experience in brand strategy, creative strategy, social strategy, agency planning, consumer marketing, or a related field.
Proven experience developing strategic briefs, consumer insights, and creative recommendations.
Experience collaborating with creative teams, agencies, and cross-functional stakeholders to bring ideas to market.
Strong understanding of social media, culture, consumer behavior, and integrated marketing.
Bachelor’s degree in Marketing, Advertising, Communications, Business, Psychology, Journalism, or a related field.
Equivalent combination of education and relevant experience may be considered.

Responsibilities

Become a trusted strategic partner for a focused portfolio of brands, developing deep expertise in consumers, culture, competitors, and category dynamics.
Identify the consumer, business, and brand tensions that unlock stronger social and creative opportunities.
Develop clear, inspiring, and actionable creative briefs that motivate teams to create breakthrough work.
Translate research, behavioral insights, and cultural trends into meaningful human truths and strategic recommendations.
Build strategic platforms, creative territories, and brand provocations that inspire ideas across social and integrated channels.
Partner directly with agency strategists, creatives, and brand marketers from briefing through execution.
Ensure creative work strengthens long-term brand meaning while remaining culturally relevant and engaging.
Bring clarity to complex challenges by simplifying information into a focused point of view and strategic direction.
Leverage campaign performance insights and market learnings to continuously improve future strategies and creative output.
Help elevate Hershey’s reputation for exceptional creative and social marketing.