Manager, Social Media

Topgolf • Dallas, TX

1d

About The Position

The Social Media Manager owns social media strategy and execution for Topgolf, combining strategic storytelling with robust influencer and creator programs that translate brand initiatives and partnerships into content that feels authentic, community-first, and unmistakably Topgolf. This role leads the voice and presence of the Topgolf brand across platforms, engaging a diverse audience, and manages the brand's influencer and creator strategy.
The Social Media Manager will own Topgolf's content engine — from strategy and briefing through ideation, content development, execution, and community management.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• 3-5 years of experience in social media management, marketing, or a related field
• Demonstrated track record managing social channels, with a portfolio showing measurable campaign results
• Hands-on expertise with social platforms, analytics/reporting tools, and content management or scheduling systems
• Strong written and verbal communication skills, with the ability to adapt tone across channels
• Strong analytical and problem-solving abilities
• Creative mindset with the ability to think outside the box, balanced with a strategic mindset
• Self-starter who thrives in a fast-moving, deadline-driven environment
• Genuine curiosity about where social media and culture are headed next

Responsibilities

• Develop and execute a comprehensive social media strategy that grows brand awareness, cultural relevance, and engagement across platforms
• Create, curate, and publish engaging content for various social media platforms, including graphic, image, and video content
• Track performance metrics and platform trends, translating insights into sharper content and campaign decisions
• Manage and grow our social media presence, including follower acquisition and engagement
• Lead influencer and creator strategy, from identification through content briefing and execution
• Collaborate with cross-functional teams to ensure social media initiatives align with overall marketing and business goals
• Stay ahead of platform algorithm changes, format shifts, and emerging social trends
• Manage paid social campaigns, including budget allocation and performance optimization
• Own community management — responding to comments, DMs, and inquiries with a timely, on-brand voice

Benefits

• Free Play & 1/2 price food
• Health, dental, vision
• 401(k) team member match
• Free mental well-being platform

What This Job Offers

• Job Type: Full-time
• Career Level: Manager