Manager, Social Media - Hybrid

XPO•New York, NY

8d•$109,960 - $137,449•Hybrid

About The Position

The Social Media Manager at XPO will be responsible for developing and executing the company's social media strategy across various platforms including LinkedIn, Instagram, Facebook, YouTube, and X. This role involves building channel-specific strategies aligned with business priorities, creating editorial calendars and campaign plans, and identifying opportunities to enhance XPO's brand, culture, and thought leadership. The manager will also monitor social trends and emerging content formats to continuously evolve strategy. A key part of the role is conceptualizing, capturing, and producing engaging social-first content, including short-form video, photography, and graphics, and partnering across the business to bring stories to life. The position requires overseeing daily publishing, scheduling, and community management, ensuring timely and brand-appropriate engagement with audiences. Additionally, the manager will track and analyze social media performance, translate analytics into actionable recommendations for improvement, and provide regular reports to leadership on key performance indicators. This is an incentive-based position, which may include bonuses, incentive or commission plans.

Requirements

Bachelor's degree or equivalent related work or military experience
5 years of experience in social media, content creation or digital communications
Proven success managing and growing corporate social media channels with a strong understanding of platform-specific strategies and content best practices
Ability to concept, produce and edit social-first content, including short-form video, photography and graphics
Proficiency with content creation tools such as Adobe Creative Suite, CapCut or Canva, as well as social media management and analytics platforms like Sprout or Hootsuite
Strong editorial judgment, writing skills and analytical mindset, with the ability to turn performance insights into strategic recommendations and content optimization
Experience collaborating with executives and cross-functional stakeholders in a fast-paced environment
Willingness to travel occasionally to capture content at company locations, events and customer sites

Nice To Haves

Experience in B2B, transportation or logistics
Experience with paid social, social listening or influencer campaigns

Responsibilities

Develop and execute XPO’s social media strategy across LinkedIn, Instagram, Facebook, YouTube, X and emerging platforms
Build channel-specific strategies that align with business priorities, audience behaviors and platform best practices
Create annual and quarterly social media roadmaps, editorial calendars and campaign plans
Identify and seize opportunities to elevate XPO’s brand, frontline culture, operational expertise and executive thought leadership
Monitor social trends, platform updates and emerging content formats to continuously evolve strategy
Conceptualize, capture and produce social-first content including short-form video (Reels, UGC-style content), photography and social graphics
Partner across the business to bring customer stories, frontline operations, recruiting initiatives and company events to life on social channels
Support executive visibility by developing content for company leaders and subject matter experts
Oversee day-to-day publishing, scheduling and community management across XPO’s social channels
Engage with audiences in a timely, professional and brand-appropriate manner
Ensure content is aligned with brand standards, legal guidelines and company messaging
Establish clear governance and approval processes for content planning, approvals and production
Track and analyze social media performance across channels, campaigns and content formats
Translate analytics into actionable recommendations that improve engagement, reach and business impact
Develop regular reporting for leadership on KPIs, trends, audience growth and content performance
Test and optimize creative approaches, messaging and posting strategies based on performance insights