Manager, Social Media
About The Position
GoTo Foods is the company behind seven iconic brands: Auntie Anne’s, Cinnabon, Moe’s Southwest Grill, McAlister’s Deli, Jamba, Schlotzsky’s, and Carvel. From craveable treats and beverages to signature entrées, our restaurants, shoppes, and bakeries share a commitment to excellence and a passion for creating memorable guest experiences. We are seeking a strategic, creative, and culturally fluent Social Media Manager to lead brand social strategy and execution across our platforms. This role will bring our brands to life through platform-native content, community engagement, creator partnerships, and data-informed optimization that strengthens brand affinity, grows audiences, and drives business results.
Requirements
- Strategic thinking
- Creativity
- Cultural fluency
- Experience in social media strategy and execution
- Experience with platform-native content creation
- Experience with community engagement
- Experience with creator partnerships
- Experience with data-informed optimization
Responsibilities
- Lead brand social strategy and execution across platforms.
- Bring brands to life through platform-native content.
- Manage community engagement.
- Oversee creator partnerships.
- Utilize data-informed optimization to strengthen brand affinity, grow audiences, and drive business results.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
