Manager, Social Media

Jazz at Lincoln Center • New York, NY

48d • $70,000 - $75,000 • Hybrid

About The Position

The Manager, Social Media plays a key role in creating compelling, on-brand content for Jazz at Lincoln Center's social media platforms, ensuring alignment with marketing and branding objectives and standards. A core member of the PR and External Communications and Concerts and Touring teams, this role is responsible for developing, capturing, writing, and editing content that engages our audiences across multiple social channels. This role is also key to elevating the brand and voice of the Jazz at Lincoln Center Orchestra and band members.
The position actively monitors engagement, tracks performance, and consistently seeks out creative opportunities to engage both current followers and new audiences. The role focuses on content creation, offering a creative professional the opportunity to amplify Jazz at Lincoln Center's digital presence through impactful and engaging social media strategies and posts.

Requirements

• Proven experience in social media content creation and management, with a strong portfolio demonstrating a range of creative assets.
• Bachelor's degree or an equivalent combination of education and experience; 5+ years of social media or content creation experience at a high-profile brand or creator account.
• Experience managing digital production and content creation.
• Fluency with social media, mobile, and digital technology.
• Proven understanding of emerging platforms, online communities, and industry trends.
• Excellent written and verbal communication skills.
• Understanding of the arts industry required, with work experience in the arts or entertainment industries and knowledge of jazz, its key figures, history, current trends, etc., preferred.
• Ability to sustain frequent, real-time engagement with online audiences and to represent the organization publicly across social channels.
• Superb organizational and analytical skills.
• Familiarity with digital analytics and media tracking tools.
• Ability to stand for extended periods while covering live events.
• Availability to work evenings and weekends as required by the performance and event calendar, including real-time coverage outside standard business hours.
• Valid driver's license and a valid passport, or the ability to obtain a passport prior to the first tour assignment.

Nice To Haves

• Knowledge of jazz, its key figures, history, current trends, etc.

Responsibilities

• Produce engaging content including videos, photos, captions, etc., that tells an authentic and compelling story about Jazz at Lincoln Center's programs and campaigns.
• Develop and execute innovative social media content strategies across all platforms, including TikTok, Instagram, Facebook, LinkedIn, and X, ensuring alignment with Jazz at Lincoln Center's brand and marketing goals.
• Craft platform-tailored content, ensuring the right tone and format for each social channel, with a focus on driving engagement and amplifying Jazz at Lincoln Center's brand narrative.
• Support live event coverage including season concerts, Dizzy's Club, marquee events, education, development, and summer programs with real-time content creation and storytelling.
• Travel domestically and internationally with the Jazz at Lincoln Center Orchestra, approximately 10 to 15% of the year, to capture and publish tour content.
• Work closely with internal departments, the Jazz at Lincoln Center Orchestra members, and guest artists to gather and coordinate content assets.
• Implement strategies to expand reach and grow audiences, while maintaining strong engagement with existing followers through creative and relevant content.
• Manage community engagement including comments, replies, and messages on social media platforms, using Jazz at Lincoln Center's institutional accounts and organization-provided equipment.
• Maintain an organized content calendar and daily posting schedule.
• Effectively track and report engagement and share insights and recommendations to enhance future content strategies.
• Create and launch new initiatives across all platforms that support marketing and educational programs.
• Monitor and apply trends and tools to increase effectiveness of social media.
• Identify and cultivate relationships with influencers and partners to expand reach and visibility, routing any associated expenditures through the established Marketing approval process.

Benefits

• Comprehensive health
• Retirement
• Access to JALC programming—from live performances to access at Dizzy's Club to world-class jazz education through Swing University and beyond

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level