Manager, Social Media

MDG Solutions•Boca Raton, FL

16d•Hybrid

About The Position

MDG is seeking an experienced Manager, Social Media to lead the day-to-day organic social media presence for multiple MDG clients. This role involves executing platform-native strategies that align with broader brand and business goals, aiming to deliver measurable growth in engagement, community, and ROI. The position requires a combination of creative execution and analytical skills across various platforms like Facebook, Instagram, TikTok, LinkedIn, X, Pinterest, and Snapchat. The ideal candidate will be proficient in content curation, conversion-focused and social SEO copywriting, community building and moderation, and performance reporting. They should be adept at fostering conversations, responding diplomatically, and managing issues or crises, including during off-hours. The role will utilize AI tools and social media management platforms for efficiency in ideation, copywriting, and reporting, while tracking KPIs, identifying insights, and providing data-driven recommendations to clients for growing their social investment.

Requirements

Bachelor's Degree from a four-year college or university, or three to five years of related experience and/or training, or equivalent combination of education and experience.
Minimum 1-3 years of experience with demonstrated success in social media community management, community building, and social media strategies.
Excellent organizational skills.
Excellent copywriting skills.
Excellent communication skills, both written and verbal.
Must be able to write with a given audience in mind, keeping communication clear and concise.
Diplomacy in internal/external communications.
Outstanding commitment to customer service.
Social media platforms experience including but not limited to, Facebook, Instagram, Pinterest, TikTok, Twitter, LinkedIn, and Snapchat.
Hands-on knowledge of SMMS tools preferred. E.g. Hootsuite, Sprinklr, Falcon.io, Sprout Social, etc

Responsibilities

Execute organic social marketing strategies for clients that layer into a larger business / brand marketing strategy.
Curate various forms of content to leverage in the social strategy, including relevant articles, images, videos, infographics and other highly compelling items.
Copywriting, including creation of conversion-optimized content and ad copy, along with social SEO copy.
Leverage AI-driven tools to streamline content ideation, copywriting, reporting, and community management, while ensuring all output is on-brand, accurate, and client-approved.
Regularly provide reporting and insights on organic social media metrics.
Track projects, report, and monitor KPIs and social media ROI.
Implement platform-specific best practices across various platforms and social communities including, but not limited to, Facebook, Instagram, Twitter / X, Snapchat, Pinterest, LinkedIn and TikTok.
Community-building around various topics, industries, products, and brands for our clients.
Foster interactivity, engagement, community growth, expertise, trust, and loyalty.
Seek out opportunities for conversation, daily Community moderation, including answering comments and questions, prompting further engagement, escalating issues to clients, following up on issues, and maintaining community standards.
Conflict management and crisis management when necessary.
Given our business and the nature of social media, some weekend, holiday, and off- hours work will be required.
Utilize platform-specific and third-party social media tracking and analytics tools.
Provide recommendation and optimization for increasing social media budgets through business metrics and testing across brands.
Stay up-to-date on current news and events in the world of social media and provide appropriate recommendations.
Respond to client reviews on channels such as Google, Yelp and Facebook.