Manager, Social Media Sports
About The Position
We are looking for a passionate and seasoned Social Media Manager to support the day-to-day social presence of SXM’s emerging sports platform and help shape social strategy across multiple sports properties. You’ll be responsible for creating engaging, real-time content that connects with fans, celebrates athletes and various memorable moments in sports, and amplifies the channel’s unique voice across platforms. You’ll be the digital heartbeat of SiriusXM’s Sports social presence, translating the energy of the sports, music and artist community into compelling social content that fans love and guiding high-level content planning and priorities. By blending cultural fluency in Sports with data-informed strategy, you’ll help grow the channel’s reach, deepen fan connection, and make sure SiriusXM content is part of the conversation.
Requirements
- 6+ years of experience managing social media accounts for a sports brand, media company, or entertainment property including experience developing social strategy for sports or entertainment brands.
- 1- 3 years’ experience with People management, including either mentoring team members or direct reports.
- Demonstrated ability to guide social direction across multiple properties or franchises.”
- Strong interest in and knowledge of major sports categories, including the NFL, NBA, NASCAR, NHL, MLB, and broader sports culture.
- Experienced in delivering clear communication to large teams, including presenting updates, providing feedback, and facilitating collaboration across diverse team members.
- Proficient in content creation for social - producing/capturing content via iPhone/Android, editing video and photo.
- Proficient in copywriting, tagging, publishing to social platforms, etc.
- Deep knowledge and genuine passion for sports and sports culture.
- Strong understanding of social media platforms, best practices, and native content formats.
- Experience creating engaging content, including short-form video, social copy, and trend-reactive moments.
- An analytical mindset with experience using social tools to report on performance and shape strategy.
- Excellent writing skills and a strong sense of voice, tone, and audience.
- Ability to thrive in a fast-paced environment, juggle multiple priorities, and work cross-functionally.
- Comfortable being on-site at events, in-studio with talent, or capturing behind-the-scenes content as needed.
- Must have legal authorization to work in the U.S.
Nice To Haves
- Experience with tools like Sprout or native platform analytics is a plus.
Responsibilities
- Develop a cohesive social strategy across SiriusXM’s sports properties, guiding content priorities and driving long-term audience growth.
- Develop and refine social strategy across SiriusXM’s sports properties, identifying opportunities for growth and channel differentiation.
- Leverage data and audience insights to shape long-term social strategy, optimize content priorities, and guide decision-making across sports properties.
- Oversee the development of creative assets—photo, video, memes, reels, and short-form content—that resonate with fans and reflect the tone of Sports.
- Monitor social trends and platform features to keep Sport’s content fresh, timely, and culturally relevant.
- Partner with colleagues in programming, on-air talent, artists, and marketing teams to amplify key moments and campaigns to shape integrated campaigns and ensure alignment across teams.
- Collaborate with SiriusXM brand social handles when relevant.
- Analyze content performance and audience insights, sharing regular reporting with stakeholders.
- Stay on top of sports news, major cultural moments, and fan conversations to keep content in tune with the community.
Benefits
- Equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
