Manager, Social Media Insights & Performance

CVS Health•Woonsocket, RI

3d•Onsite

About The Position

The Manager, Social Media Insights & Analytics is responsible for transforming social media performance data, audience behavior, cultural trends, and competitive intelligence into actionable insights that drive content strategy, customer engagement, and business growth. Serving as a strategic partner to Social, Content, Brand, Paid Media, Digital, and Enterprise Analytics teams, this role delivers meaningful analysis and performance measurement that informs decision-making across the organization. The Manager will work closely with internal Business Analytics and Measurement teams to integrate social media insights into broader marketing and business reporting, ensuring leadership has a holistic view of customer behavior, campaign effectiveness, brand health, and business outcomes. The ideal candidate combines strong analytical expertise, social platform knowledge, and storytelling skills to translate complex data into clear recommendations that optimize marketing performance and influence enterprise strategy. The ideal candidate is a naturally curious, data-driven marketer who combines strong analytical expertise with a deep understanding of social media platforms, audience behavior, and content performance. They excel at translating complex data into clear business stories, influencing stakeholders through actionable recommendations, and connecting social performance to broader marketing and enterprise objectives. This individual thrives in a fast-paced environment, enjoys solving complex business problems, and has a proven ability to partner across teams to drive measurable impact through insights, testing, and optimization.

Requirements

5–8 years of experience in social media analytics, digital analytics, marketing insights, or a related field.
Strong experience analyzing performance across major social media platforms, including Meta, TikTok, YouTube, Pinterest, and other social channels.
Proficiency with social listening and analytics platforms such as Sprinklr, Brandwatch, Sprout, and native platform analytics tools.
Advanced analytical and problem-solving skills with the ability to transform data into actionable business insights.
Experience building dashboards, reports, presentations, and performance measurement frameworks for business stakeholders.
Strong communication and storytelling abilities, including presenting complex findings in a clear and compelling manner.
Experience collaborating with cross-functional teams and influencing marketing, content, media, and digital strategies.

Nice To Haves

Familiarity with paid social measurement, performance optimization, and broader digital analytics platforms such as Google Analytics or Adobe Analytics preferred.
Experience in retail, healthcare, consumer marketing, or other customer-centric industries preferred.
Bachelor's degree in Marketing, Analytics, Business, Statistics, Communications, or a related field preferred.

Responsibilities

Analyze social media, audience, cultural, and competitive data to identify trends, opportunities, risks, and actionable business recommendations.
Develop and maintain social media dashboards, reporting frameworks, and performance measurement programs that connect social activity to marketing and business outcomes.
Provide strategic insights to optimize content performance, audience engagement, platform effectiveness, and return on investment.
Partner with Social, Content, Brand, Paid Media, and Digital teams to support campaign planning, real-time optimization, and post-campaign analysis.
Leverage social listening and analytics tools to monitor audience sentiment, cultural trends, and competitive activity.
Translate complex data into clear, compelling narratives and executive-ready recommendations for stakeholders.
Support testing and experimentation initiatives, including content, audience, timing, and platform optimization strategies.
Ensure data accuracy, reporting consistency, and continuous improvement of analytics methodologies and processes.