Manager, Social Media Engagement

Allstate•McCullom Lake, IL

1d•$98,100 - $167,850•Remote

About The Position

The Manager, Social Media Engagement leads Allstate’s social engagement strategy—building brand affinity through meaningful, real-time interactions and opportunities in social culture. This role owns end-to-end engagement operations, turning social conversations into brand opportunities and safeguarding Allstate through effective monitoring, response and escalation. You’ll live in the conversation, build the systems behind it and lead our team to engage authentically with consumers.

Requirements

5+ years of experience in social media-focused roles, particularly those that involved building a strong social community
Hands‑on experience with enterprise social platforms and listening tools; Sprinklr expertise required
Strong understanding of social platforms, culture and reputation dynamics
Ability to translate listening data into clear, actionable insights
Strategic thinker with strong operational execution
Clear, concise communicator and collaborative partner
Curiosity and fluency in emerging social technologies

Nice To Haves

Brand Communications
Communication Management
Communications Strategy
Corporate Branding
Decision Making
Leadership
Reporting and Analysis
Social Engagement
Social Media
Social Technologies
Sprinklr
Strategic Communication Planning

Responsibilities

Lead always-on, proactive engagement that meets consumers in cultural and brand moments
Oversee community management and escalation workflows for reputational risks, protecting the brand in real time
Guide the team to deliver authentic, on-brand interactions via scalable frameworks
Serve as day-to-day partner to the in-house editorial team and creative agency to bring engagement to life
Act as subject matter expert for Sprinklr across listening, engagement and reporting
Leverage new technology to improve speed, quality and scale
Ensure data quality and governance standards
Mine opportunities using tools including Sprinklr, Plot and Meltwater
Identify trends, risks and engagement moments to inform action
Deliver clear, concise reporting on themes, insights and business impact
Lead, coach and develop a high-performing team
Foster accountability, strong judgment and a culture of continuous improvement