Manager Social Engagement

Resorts World Las Vegas•New York, NY

1d•$73,550 - $103,000

About The Position

With the assistance of a digital agency and various outside partners, the Manager Social Engagement will be responsible for overseeing digital content creation, deployment, and tracking for digital communications for Resorts World Casino New York, Catskills, and Hudson Valley. The primary responsibility is to strengthen the Resorts World brand through earned and paid media, social engagement, reputation management, and local outreach. These digital mediums include, but are not limited to, our company website, social media channels, partner websites, display advertising, slot promotional screens, elevator screens, hotel televisions, and property promotional screens.

Requirements

Must be 18 years of age or older and have the ability to obtain the appropriate license pursuant to the applicable statute, rules and regulations.
BA/BS in Marketing, Communications, or a related field
Three (3) years of experience in digital/social marketing, advertising, and communications
Must be able to obtain and maintain the appropriate licenses.
Understanding current digital marketing trends and best practices based on digital channels
Understanding of website optimization strategies to include SEO and SEM
Understanding of programmatic and display advertising strategies and techniques
Understanding KPI tracking, reporting, and achieving results through these mediums
Ability to excel in a detail-oriented, deadline-driven environment
Ability to prioritize tasks while maintaining a constant level of high quality
Excellent verbal and written communication skills
Strong interpersonal and customer service skills
Ability to work with or for multiple employees and meet deadlines
Ability to read, analyze, and interpret documents, such as policy and procedure manuals and other related documents.
Ability to respond to common inquiries from other team members or guests.
Fluency in English is required.
Ability to write detailed instructions and correspondence.
Ability to effectively present information in one-on-one and small group situations
Ability to compute complex mathematical calculations.
Ability to work with mathematical concepts such as probability and statistical inference.
Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
Ability to decipher various reports and maintain reports upon request with strong decision-making and problem-solving skills.
Ability to work well under pressure and deadlines.

Responsibilities

Responsible for initiating strategic digital direction and overseeing all social initiatives and reputation management, including public-facing and community outreach
Responsible for monthly digital spend and media placement, including the annual budget and marketing assets related to social media and various digital channels.
Responsible for assigning work and responsibilities to direct team members
Scheduling and training to ensure that the group operates at maximum efficiency
Participates in the team member selection hiring process, including interviewing and recommending candidates for hire, setting goals and objectives, and completing performance evaluations and issues.
Manages any and all digital agencies related to digital media and social media strategy efforts.
Work closely with hotel sales, food and beverage, sports betting, and gaming operations for all advertising support related to digital
Oversees website management and works closely with IT and the website agency for any necessary updates.
Provides an overall plan for all Genting Americas East properties related to activities and promotions appearing on digital channels.
Works closely with public relations, community relations, and government affairs on the execution of local outreach and internal events.
Supports online presence for mobile gaming, including play-for-fun sites and/or mobile sports betting.
Key stakeholders in the development, management, and maintenance of mobile applications
Demonstrates consistent regard and dedication to guests, colleagues, and the company by being engaged, interested, and productive.
Demonstrates an understanding of the impact actions and decisions have on the company, both financially and in terms of customer relations.
Demonstrates the courage, creativity, and initiative to present new ideas and perspectives to create positive results.
Must always be respectful and considerate of all viewpoints and situations.
Puts the guest at the forefront of every decision.