director, Social - Always-On & Engagement
About The Position
This role leads Starbucks’ real-time and always-on social engine, responsible for how the brand shows up daily, reacts at the speed of culture at scale, and engages with millions of customers and fans across platforms, most critically, TikTok. This role is the heartbeat of Starbucks’ social presence: building high-velocity content, scaling community engagement, and turning social listening into action. The Director will oversee always-on strategy, in-house creation, agency partnerships, and real-time engagement - ensuring Starbucks is present, human, fast, and culturally fluent.
Requirements
- 10+ years of experience in always-on social strategy, community engagement, or real-time content leadership
- Deep expertise in TikTok, social trends, and platform-native storytelling
- Experience running high-volume content and community operations at scale
- Strong instinct for culture, humor, humanity, and brand voice
- Proven ability to lead teams and agency partners in fast-paced environments
Responsibilities
- Drive new TikTok Strategy - Partner with agency to create and scale a new, high-volume, high-velocity TikTok strategy rooted in product calendar, fan insights, brand moments, creativity, experimentation, and cultural participation
- Create an always-on engine - Design and oversee a real-time content machine that moves at the speed of culture and responds to insights with urgency, prioritizing TikTok and emerging platforms
- Lead in-house creation - Manage and empower in-house creator(s) to produce dynamic, platform-native content daily
- Scale what works - Work closely with Social Campaign, Influencers, Brand Marketing, PR, Media, and Partnerships to scale always-on insights and work into bigger, buzz-driving brand moments
- Own engagement at scale - Drive an industry-leading community engagement strategy across ~22K+ daily mentions, setting the standard for brand voice, responsiveness, and relevance
- Listen and learn - Turn social listening into action—surfacing trends, fan behaviors, and emerging beverage moments that influence the menu, storytelling, and strategy
- Activate fandom - Engage directly with comments, UGC, and creator content to spark conversation, loyalty, and cultural participation
- Establish operating rigor - Build workflows, prioritization models, and measurement frameworks that enable speed without sacrificing quality
- Measure what matters - Define and optimize KPIs around engagement quality, responsiveness, relevance, and cultural impact
Benefits
- medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits
- short-term and long-term disability
- paid parental leave
- family expansion reimbursement
- paid vacation from date of hire
- sick time (accrued at 1 hour for every 25 hours worked)
- eight paid holidays
- two personal days per year
- 401(k) retirement plan with employer match
- discounted company stock program (S.I.P.)
- Starbucks equity program (Bean Stock)
- incentivized emergency savings
- financial well-being tools
- 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan
- student loan management resources
- access to other educational opportunities
- backup care
- DACA reimbursement
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
