Manager, Social Community & Engagement

White Cap • Atlanta, GA

4d • Hybrid

About The Position

Responsible for owning the enterprise social media strategy across paid and organic channels to strengthen brand equity, engage communities, protect reputation, and drive measurable business impact. Ensures cohesive brand governance, proactive community engagement, influencer activation, and performance-driven optimization across all social platforms.

Requirements

• Typically requires BS/BA in a related discipline.
• Generally 7+ years of experience in a related field.
• May require certification.
• Advanced degree may offset less experience in some disciplines.

Nice To Haves

• 3+ years of experience in social media management, digital marketing, or a related role.
• Proven ownership of social media strategy across paid and organic channels.
• Experience managing brand social governance, escalation protocols, and reputation management (preferably B2B).
• Demonstrated success planning and executing editorial calendars and content strategies.
• Experience leading influencer programs, partnerships, or creator collaborations.
• Track record of using performance data and KPIs to drive content optimization and business impact.
• Support the growth of developing social talent through structured coaching, skill‑building feedback, and day‑to‑day guidance to accelerate capability and effectiveness in role.
• Strong people leadership, coaching, and prioritization skills.
• Deep understanding of major social platforms and channel‑native best practices.
• Expertise in community management, moderation, and escalation frameworks; data‑informed decision‑making and comfort translating insights into action.
• Cross‑functional collaboration skills (IMC, FS&M, PR/Comms, Legal, Creative, Analytics).
• Well‑developed written communication and judgment for public‑facing content.

Responsibilities

• Own end‑to‑end social media strategy across platforms, including channel roles, paid amplification approach, audience targeting, and alignment to brand and business objectives.
• Set and govern editorial calendars; ensure consistent brand voice, messaging, and content standards across all social channels and formats.
• Establish governance frameworks for moderation, escalation, and crisis response; oversee community management approach to protect brand reputation.
• Develop ambassador-led strategy, including identification, partnerships, governance, content alignment, and performance measurement.
• Monitor platform trends, cultural moments, and sentiment to inform content, engagement, and rapid response strategies.
• Define and track social KPIs; analyze performance to inform content optimization, advocacy, and paid/organic integration.
• Manage, coach, and develop the Sr. Marketing Specialist, Organic Social; set priorities, provide feedback, and ensure strong execution.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager