Manager, Community Engagement

We Are Social • New York, NY

1d • Hybrid

About The Position

We Are Social is looking for a Manager, Community Engagement to join their growing team. This role requires someone who is proactive, socially-savvy, and detail-oriented, capable of reacting quickly in a fast-paced environment and taking ownership of delivering excellent work. A deep passion for social media, an understanding of current trends, best practices, and how brands and fans are evolving the landscape is essential. The agency, We Are Social, is a creative agency powered by social connections, known for creating "Ideas Worth Talking About" and working with brands like McDonald’s, Adidas, Universal Studios, and YouTube. This role is energetic, innovative, and forward-thinking, focusing on engaging with communities, guiding brands, and staying ahead of social trends and cultural moments.

Requirements

• 1+ year experience managing social communities for professional brands or agencies.
• Bachelor's degree in Communications, Marketing, or a related field
• Deep understanding of the technical and cultural differences between TikTok, X, Instagram, and emerging social spaces
• Experience with industry-standard tools including Sprinklr, Sprout Social, Hootsuite, and Brandwatch
• Serial social media user who can show a deep understanding of key platforms
• Exceptional written communication skills with a portfolio/samples of social copy
• Strong organizational and communication skills
• A "solutions-oriented" approach to problem-solving under tight deadlines

Responsibilities

• Own and manage social content calendars and post approved content in a timely manner
• Engage with communities via comments leveraging the established tone and personality of each brand
• Identify opportunities for brands to participate in trends, moments, and conversations
• Help inform reporting and performance insights utilizing automated and native platform tools
• Manage comment copy across various social platforms, adapting the tone of voice to resonate with specific target audiences and maintain brand integrity
• Categorize and articulate the nuances between positive, negative, and neutral sentiment to provide the internal team with an accurate pulse of the community
• Identify high-quality User Generated Content and reactive content opportunities, sharing them with the creative team to drive timely brand relevance
• Utilize AI chat interfaces to generate high volume, on brand response drafts, significantly increasing engagement capacity without sacrificing quality
• Manage daily workloads and deadlines independently to ensure all engagement tasks are prioritized based on client needs and peak traffic times
• Use AI-driven sentiment analysis to summarize comment themes across multiple platforms and supercharge response workflows
• Ability to "flex" between different brand personas and complex TOV guidelines
• Manage the content calendar and ensure timely publication across multiple social media platforms
• Perform quality checks on content, including copy, visuals, hashtags, and metadata
• Maintain content cadence and adjust schedules as needed based on client feedback and campaigns
• Oversee the bulk content upload process, troubleshoot issues, and ensure accuracy

Benefits

• Passport program allowing exploration and work from other global offices
• Celebration of wins and losses
• Commitment to making a difference through initiatives like carbon offsets and community kitchens
• Snacks

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level