Manager, Social Commerce

VaynerMedia•Los Angeles, NY

5d•Hybrid

About The Position

We are seeking an experienced Social Commerce Affiliate Manager to lead and grow affiliate and creator programs across TikTok Shop and emerging social commerce platforms for multiple client brands. This role owns the creator affiliate journey end-to-end—from strategy and recruitment through activation, community management, content development, and performance optimization. You'll work directly with creators and cross-functional teams to build scalable affiliate programs that drive content, engagement, and revenue. The ideal candidate is highly relationship-driven and equally comfortable developing affiliate strategy and analyzing performance. They understand how to translate brand objectives into creator programs that generate high-quality content and measurable commerce growth.

Requirements

5+ years of experience in social commerce, affiliate marketing, influencer marketing, creator partnerships, or e-commerce
Strong understanding of TikTok Shop, its affiliate ecosystem, creator culture, and platform mechanics
Proven experience building and managing creator or affiliate programs at scale
Experience across creator sourcing, recruitment, development, and community management
Strong understanding of creator content and what drives engagement and conversion on social platforms
Demonstrated ability to drive and analyze commerce KPIs including GMV, creator activation, content output, conversion, and ROI
Excellent communication and relationship-building skills with experience working across creators, clients, and internal teams
Highly organized and comfortable managing multiple client programs in a fast-paced, evolving agency environment

Responsibilities

Develop and execute affiliate strategies aligned to client revenue, content, and creator growth goals
Build creator cohort and programming strategies based on category, audience, product fit, and performance
Develop recruitment, activation, and retention strategies across the affiliate lifecycle
Identify opportunities to increase active affiliates, creator productivity, content output, and GMV
Develop affiliate programming around product launches, promotions, incentives, and key brand moments
Identify, recruit, and build relationships with high-potential creators across TikTok and other social platforms
Manage the end-to-end creator journey from outreach and onboarding through product education, content creation, and affiliate activation
Develop targeted recruitment strategies for priority products, campaigns, and creator cohorts
Identify and develop high-potential affiliates into long-term, high-performing brand partners
Build and maintain engaged creator communities across Discord and other communication channels
Develop creator communications including product education, collaboration opportunities, campaign updates, and platform news
Lead webinars to educate creators on products, incentives, and new launches
Create challenges, GMV contests, leaderboards, incentives, and other programs that drive creator participation and sales
Serve as a key point of contact for creators and foster a strong ongoing relationship with the brand
Manage affiliate campaigns from creator selection and briefing through execution and reporting
Manage product sampling and seeding strategies to maximize creator activation and content output
Coordinate creator programming across launches, tentpole moments, promotions, and other brand initiatives
Partner with Shop Management, LIVE, creative, media, and client teams to maximize affiliate content across the broader social commerce ecosystem
Identify high-performing content, formats, and product stories that can be scaled across the program
Analyze affiliate performance across GMV, conversion, content output, creator activation, retention, and ROI
Identify top-performing creators, products, content trends, and cohorts to inform ongoing strategy
Develop client-facing performance recaps with actionable insights and recommendations
Continuously test and optimize creator cohorts, recruitment tactics, incentives, and campaign strategies to improve performance