TikTok Shop Manager / Social Commerce | Los Angeles, CA

HireHawk•Los Angeles, CA

16h•Remote

About The Position

Alleyoop is a fast-growing beauty brand built around innovative, multi-functional products designed for modern routines. We’ve already built a strong foundation across social, creators, and ecommerce. The next step is turning TikTok Shop and our affiliate ecosystem into a significantly larger, predictable revenue channel. We’re a lean, fast-moving team. This is an opportunity to take ownership of a major growth channel, build the systems around it, and directly impact how Alleyoop scales. You will own and scale Alleyoop’s TikTok Shop affiliate growth engine. Your responsibility is to turn affiliate content into a predictable, scalable, and profitable revenue system. You are directly accountable for: * Affiliate TikTok Shop GMV * Organic views generated by affiliate content across TikTok, Instagram, and YouTube * Cost efficiency across creator retainers, CPMs, commissions, and payouts * Creator recruitment, activation, retention, and output * Scaling winning content across the affiliate network You do not own Alleyoop’s brand account content. You own the affiliate ecosystem and its ability to generate revenue, distribution, and a consistent pipeline of proven creative for paid channels. You will report directly to the Founder and are expected to operate with a high level of ownership and autonomy.

Requirements

Proven experience scaling TikTok Shop, social commerce, or affiliate-driven revenue
Deep understanding of TikTok creators and what actually converts
Strong content instincts paired with analytical thinking
Has managed meaningful GMV, not just creator relationships
Understands creator recruitment, activation, retention, and incentives
Can build scalable systems instead of relying on one-off wins
Strong operator who is comfortable owning aggressive targets
Experience managing teams, VAs, agencies, or large creator networks
Strong interpersonal skills with creators and platform partners
Extremely proactive and comfortable moving quickly
High ownership mentality

Responsibilities

Own the TikTok Shop Revenue Engine: Lead affiliate TikTok Shop GMV with direct accountability for topline growth and profitability. Own the numbers, understand what is driving them, and know exactly what needs to happen next to accelerate growth.
Build and Scale the Affiliate System: Build a large, active creator network capable of producing content at significant volume. Own: Creator recruitment and outreach, Seeding and onboarding, Creator activation, Content output, Creator KPIs, Retention, Commission and incentive structures, Winning concept distribution, Remake velocity. The goal is not simply having more affiliates. The goal is building a creator network that consistently produces content, views, and GMV.
Scale Winning Content: When a creator finds a winning hook, angle, or format, move quickly. Build the system that identifies winners, distributes them across creators, tests new variations, and extracts as much GMV as possible from each concept. A winner should never stay isolated to one creator.
Own Product and SKU Strategy: Understand which products have the strongest TikTok Shop potential and build creator strategy around them. Identify breakout SKUs, Build product-specific creator pushes, Test different positioning and use cases, Develop launch strategies for new products, Double down aggressively when products begin converting.
Close the Paid Media Loop: TikTok Shop should also function as a creative testing engine for the broader business. Identify winning affiliate hooks, angles, concepts, and creatives, then package those learnings for Meta, Google/YouTube, and other paid channels. The goal is for learnings from TikTok to compound across the entire media mix.
Analyze, Forecast & Report: Own daily and weekly performance reporting across the channel. You should have clear visibility into: GMV by SKU, GMV by creator, Content volume, Organic views, Creator productivity, Cost per video, Cost per view, Creator retention, Winning concepts, Remake velocity, Emerging products and creators. Turn that data into clear actions for leadership, inventory planning, product launches, and creator strategy.
Own the Social Commerce Calendar: Build weekly, monthly, and seasonal plans around: Product launches, Creator pushes, TikTok Shop promotions, Platform events, Seasonal moments, Viral opportunities, Affiliate incentives.
Build Platform Relationships: Work directly with TikTok and other social commerce partners to unlock new programs, promotional opportunities, affiliate initiatives, and platform support.
Cross-Functional Execution: Work closely with ecommerce, creative, paid media, influencer, product, planning, and operations. This is an operator role. You will be expected to identify opportunities and move quickly to execute them.