Manager, Social and Community Marketing

2K•Los Angeles, CA

6d•Hybrid

About The Position

The PGA TOUR 2K Integrated Marketing team is looking for a Manager, Social & Community Marketing. This role is responsible for building data-driven marketing strategies that reach and engage fans with value-rich experiences that drive revenue growth, brand health, and loyalty. The goal is to connect fans around the world to the most engaging golf platform: our franchise. As a Manager, Social & Community Marketing, you will be responsible for the day-to-day management of organic social channels, working with internal and external teams of designers and writers. You will lead creative development, and oversee publishing strategies for existing and emerging channels through which we will grow our communities. To be successful in this role, you will need to collaborate with the broader Integrated Marketing team to understand business priorities and program content to serve our community. You’ll need to be in tune with what’s trending and understand how/when it translates to our sport and our platforms. You will have a holistic vision around how we serve our most engaged fans while balancing the needs of the business. Excellent judgement, clear and concise communication, tuned in to the cultural zeitgeist, sharp copy-writing skills, and an authentic love for sports and gaming will drive continued success in this role.

Requirements

3-5 years of experience at a gaming, sports, consumer technology, or media platform driving social media and community marketing.
Extensive knowledge or interest in sports verticals, ideally golf.
Passion for finding and telling unique stories about online communities
Deep understanding of social media performance, listening, intelligence, and reporting.
Familiarity with PC & console gaming marketing (PlayStation, Xbox. Steam) a plus.
Basic proficiency using image and video editing software.

Nice To Haves

Community Management: You love interacting with audiences online, developing relationships and inside jokes. You are strategic with who, when, and what you respond to. You love building online communities and being a part of them.
Creative Instincts: You’re a creative visionary constantly thinking of new ideas for posts. You are constantly looking for new ways to delight and inspire a global audience and have a proven track record of creating content that gets tagged, shared, and talked about.
Attention to Detail: You have strong attention to detail, from writing to making last-minute changes in a content calendar, and can handle several projects at a time with this level of detail.
Creative Writing Skills: Our community are highly engaged groups of people from all walks of life. We need to find ways to dial in our voice to remain relevant to core audiences while broadening our tone to keep the breadth of other audiences in mind.
Deep Understanding of Social Platforms: You know what file formats are needed and how to optimize for engagement. You strive for high quality and are interested in asset performance and the future of our brand channels’ roles within each platform.
Ability to Be Nimble: You’re nimble and don’t get stressed by last minute priority changes or asks. You understand that this role is public-facing, and with that sometimes comes input or feedback from multiple stakeholders. You can interact with and influence stakeholders, and adapt quickly to new approaches without losing sight of key priorities.

Responsibilities

Create and implement the channel strategies for PGA TOUR 2K social accounts, engaging with our communities while highlighting critical business priorities.
Cultivate cross-functional relationships across Creative, Partnerships, and Customer Service to obtain critical messages and assets for our publishing calendar.
Collaborate with Product teams to promote in-game events and features on our channels in social-native formats.
Engrain yourself in our game and within the communities that play it, serving as the conduit between players and our development studio.
Ideate and create content with a strong personality, using creative approaches to format, structure, and present concepts.
Be experimental with content, take smart risks with what you create, be ambitious and original while staying within the guardrails of our brands and IP/Licensed partners.
Scale one-off hits into repeatables series for our brand.
Utilize social listening and analytics tools to report on performance and inform new opportunities.
Stay on top of trends and timely events to seize on reactive opportunities for our community.
In partnership with Creative teams, review, edit and approve preliminary and final treatments, selects, or graphics for social channels.
Maintain our social content calendar.
Prepare and post content on all platforms in an accurate, timely manner.
Respond to comments from the community, identifying unique opportunities to elevate community engagement or work with Customer Service to escalate issues when necessary.