Manager, Social & Activation

Subway•Miami, FL

6d•Onsite

About The Position

Ready to build what's next with one of the world's most iconic brands? Why Join Subway? At Subway, we are not standing still. We are building. This is a business focused on what matters most: growing franchisee profitability, strengthening our brand and creating long-term value. The people who thrive here are the ones who want to make a real impact. You will not just do the work. You will shape it. We move fast. We think like owners. We make decisions that matter. We hold ourselves to a high standard because what we do directly impacts thousands of franchisees around the world. If you bring energy, accountability and a bias for action, you will fit right in. We take the work seriously, but we also know the best results come from teams that support each other, celebrate wins and show up ready to build something better every day. This is your chance to be part of what's next. About the Role: The Manager, Social Media (Paid & Content Creation) will be the engine powering Subway’s social media presence day-to-day - connecting culture, content, and conversion through best-in-class paid and boosted activations. Reporting to the Senior Manager of Social Media (with a dotted line to the Senior Director of Social and PR), this role leads the development and execution of Subway’s paid social and boosting strategy, translating cultural trends and brand priorities into platform-native creative that drives performance and conversion. They will work hand-in-hand with our social agency, creative partners, and platform representatives to build, test, and optimize campaigns that fuel brand love, business impact, and measurable ROI. The Manager, Social Media also serves as Subway’s in-house content creator, while identifying emerging formats, tools, and cultural cues that help the brand stay ahead of the algorithm and at the center of conversation.

Requirements

Bachelors Degree in Marketing, Advertising, or related field required.
3-5 years of experience with social media channels.
Comprehensive understanding of social media is a must
Video content creation experience is a must
Results-oriented, self-starter and highly motivated
Excellent written and verbal communication skills
High attention to detail
Ability to think creatively

Responsibilities

Lead the paid social creative strategy, requirements, and execution — defining what great performance creative looks like for Subway and ensuring every asset is built to win in-feed
Lead the day-to-day execution of Subway's paid and boosted social campaigns, ensuring creative excellence, cultural relevance, and performance efficiency across all platforms
Partner with the Senior Manager and Senior Director, Social Media, to ensure paid content amplifies organic storytelling and creator activations, driving cohesive cross-channel impact
Manage campaign setup, optimization, and reporting with our social agency and internal media teams, ensuring strong alignment with business and franchisee goals
Track, analyze, and interpret paid performance data (CPM, CTR, IPM) to identify actionable insights and opportunities for optimization
Help lead all of Subway's social innovation tests — owning test design, execution, and learnings that shape how the brand shows up across platforms
Collaborate with platform partners (Meta, TikTok, YouTube, Snap, etc.) through the media team to test new ad formats, tools, and beta opportunities that keep Subway at the forefront of innovation
Collaborate with the media team to co-lead ongoing paid social reporting and testing frameworks, identifying what drives the highest impact across channels and audiences
Serve as one of Subway's in-house content creator, producing short-form video, photography, and trend-driven content optimized for each platform
Work closely with creative and brand teams to ensure all assets are on-brand, on-trend, and optimized for boosting and performance
Manage production timelines, shot lists, and creative assets for nimble content creation — ensuring Subway moves at the speed of culture
Partner with the creative agency to scale top-performing concepts into paid or boosted execution
Maintain Subway's in-house content library, ensuring evergreen creative is properly tagged, organized, and available for reuse
Own Subway's social reporting software and dashboards — including but not limited to Sprout Social and Brandwatch — serving as the team's platform administrator and go-to expert
Use social dashboards (Sprout Social, Brandwatch, or equivalent) to connect paid performance with organic learnings, fueling cross-team collaboration
Continuously refine creative, targeting, and spend allocation based on data to maximize ROI, specific to boosting
Partner with analytics and Consumer Insights teams to provide clear, actionable insights that inform future campaigns
Serve as a first responder and field liaison during social or operational crises, ensuring issues are escalated, managed, and resolved quickly in partnership with PR, Guest Care, and Field Operations
Monitor social sentiment and community feedback to identify potential issues before they escalate, with ICUC and Consumer Insights
Partner with Field Marketing and Communications to develop real-time response frameworks and messaging that protect the brand and support franchisees
Maintain strong relationships with field teams to ensure consistent and coordinated communication across local and national levels during high-sensitivity moments
Collaborate with internal partners (Media, PR, Operations) to ensure Subway's paid and boosted content supports key campaigns and brand priorities
Act as the connective link between creative development, media execution, and real-time optimization
Partner with the Senior Manager of Social Media to ensure every activation ladders up to Subway's larger goals