Manager, Shopper Marketing

Swire Coca-Cola • Draper, UT

1d

About The Position

The Shopper Marketing Manager utilizes data insights and market trends to create compelling shopper experiences and drive targeted business growth for Swire Coca-Cola and our partner retailers. Collaborates with customers and sales teams to identify mutual growth opportunities that leverage the Coca-Cola portfolio of brands and helps to create joint strategies and tactics that delivers volume, revenue, profit, category and share growth goals with a focus on driving trip conversion, buyer conversion, trial, loyalty, and basket size.

Requirements

• Bachelor's Degree (or equivalent) in Business, Marketing or related field, or 4 years equivalent experience in lieu of a degree required
• 4+ years marketing or Commercial experience required and Marketing or Commercial experience within consumer goods/beverage industry preferred
• PowerPointMicrosoft Outlook, Excel, PowerBI, MS Teams
• Experience in the development of marketing and commercial programs
• Creative Concept Evaluation: ability to evaluate creative concepts and executions based on creative, strategic alignment and shopper impact
• Knowledge of creative brief development and effective agency management to drive performance
• Knowledge of consumer purchasing behavior to develop effective programs
• Ability to listen to various points of input and sell a vision of work through knowledge of brand and creative strategy
• Budget management and responsibility
• Partners effectively with stakeholders while assessing broader business impacts and surfacing relevant trends and best practices.
• Understanding of promotional activities, product lines and competitive positioning
• Must possess the ability to think strategically and can improve the Organization’s performance within the assigned segment of business
• Excellent written communication and speaking/presentation skills

Responsibilities

• Apply shopper insights across the path to purchase to drive revenue, volume, share, and profit growth
• Partner with customers and sales to identify growth strategies and develop Collaborative Business Plans aligned to key KPIs
• Build customer specific shopper marketing plans tied to key consumption occasions
• Develop and execute insight led programs that drive conversion, trial, loyalty, basket size, and portfolio performance
• Lead end to end program management from concept through retail execution, including POS, sales tools, and agency management
• Identify and scale innovative merchandising solutions in partnership with the Commercial Channel team
• Collaborate with cross functional partners—including business insights, category, sales, brands, PRGM, media, NRS, DIO, and Commercial Channel teams—to translate shopper behavior into actionable plans
• Deliver retailer specific materials to support leadership routines and frontline execution
• Own customer level shopper marketing governance and guidelines to deliver customized, insight driven solutions and strengthen retailer partnerships
• Manage budgets, evaluate promotional ROIs with cross functional partners—including sales and PRGM to drive continuous improvement
• Prepare customer-facing materials that communicate retailer specific programming for business reviews, promotions, and collaborative planning

Benefits

• Health coverage (3 medical options, dental and vision)
• 401(k) Retirement Plan w/company match
• Health Savings Accounts w/company match
• FREE virtual primary care, acute care and physical therapy
• FREE Employee Assistance Program
• Company paid (vacation, holidays, sick time, bereavement, jury duty, maternity/parental, disability leave and volunteer time)
• Discounted & free product
• Tuition reimbursement
• Opportunities for career advancement

What This Job Offers

• Job Type: Full-time
• Career Level: Manager