Manager Shopper Marketing Manager Shopper Marketing

Nestle Operational Services Worldwide SA•Seattle, VA

About The Position

Foods you love. Brands you trust. And a career that empowers you to grow. At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives. Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive. This position is not eligible for Visa Sponsorship. Job Summary and Mission Coffee & Beverage (C&B) division is on a mission to elevate how our consumers experience coffee. With brands like Starbucks, Coffee Mate, Nescafé, natural bliss, Seattle’s Best Coffee, Nesquik among others, our diverse product portfolio is brimming with rich and fulfilling opportunities for motivated individuals passionate about sharing their love of coffee and creamers and the moments it creates. Our Seattle and Arlington offices provide an inspiring and high-energy work environment that fuels our fast-paced growth, and our field-based positions across the country ensure that we are fully immersed and positioned to pioneer the coffee market. Across our organization, we are creating a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers and shoppers every single day. Together, we will brew remarkable things.

Requirements

Minimum of 7 years of CPG Shopper Marketing and/or Brand Marketing experience
4+ years of traditional CPG Shopper Marketing role preferred
Intermediate to advanced analytics, digital and omni-commerce knowledge
General manager mindset, thought leader and skilled collaborator with strong communication (clear and concise storytelling)
Experience in Sales & Marketing, leading marketing and/or shopper communication
Strong attention to detail and follow through
Thrives in change and comfortable with ambiguity
Bachelor’s degree required
Strong collaborative nature: ability to work in a cross-functional team environment
Is curious and takes initiative to develop and seek out creative and innovative ideas
Strong project management skills
Financial acumen related to managing a budget, ROI analysis and budget optimization
Influential and effective communicator proficient in storytelling and negotiating
Ability to leverage data and trends to generate insights, and ultimately solutions, that drive shopper behaviors
Understanding of the omni-channel environment with proficiency in paid search investment
Understanding of US retailers and their go-to-market strategies
Excellent written and verbal communication skills
Advanced skills in Microsoft PowerPoint, Excel, and Word

Responsibilities

Drive shopper strategy for key brands within the C&B portfolio in strong collaboration with Brand, Commercial Development and Sales Planning teams with goal to elevate shopper solutions and capabilities, and leverage key insights to drive sales and share.
Spearhead development and share out of Brand insights and plans, program measurement, evaluation, and analysis. Evaluate omni-commerce tactics and cutting-edge program activation elements to support product activation within Retailer environment.
Guide management of brand-specific creative development with the shopper marketing agency, evaluating strategy and creative, communication across key stakeholders. Oversight of headquarter-based shopper marketing budget for both working and non-working dollars.
Manage ongoing development, asset management, content updates for online ad building tool to support field sales team. Coordinate phased updates with agency and vendor to build capability for organization.
Build and maintain multi-discipline relationships within the organization, including developing and delivering presentations to gain buy-in and to drive results. Examples are inclusive of, but not limited to: Annual Planning, Investment requests, etc.
Provide thought leadership by partnering with internal eCommerce stakeholders to track activity and synthesize learnings to maximize investment, share of search, keyword strategy, etc.
Budget Management: Own Shopper Marketing Budget management, tracking, team adjustments in collaboration with the Finance co-pilot

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