Manager, Sales, Retail Media

Criteo Technology • Boston, NY

3d • Hybrid

About The Position

This role combines deep product and industry knowledge with a builder's mindset, using data, automation, and cross-functional collaboration to remove friction, accelerate activation, and unlock new revenue opportunities across CPG, FHH, and beyond. The position involves owning and driving the net new brand acquisition strategy for the Retail Media Americas business, partnering with leadership to define priorities, goals, and go-to-market approaches. It also includes assessing the total addressable opportunity across CPG/FHH categories, identifying and addressing gaps in the current net new motion, and leading process improvement and automation efforts. The role requires ownership of the new business number end-to-end, including market sizing, goal setting, execution, and course correction. It involves defining performance benchmarks, building a new business scorecard, and translating revenue targets into specific, measurable activities. Additionally, the role focuses on people leadership, including hiring, developing, and coaching a high-performing team of Account Executives and Sales Managers, building a culture of accountability and continuous improvement, and leading the team to consistently surpass revenue goals. The Manager will also play an active role in sourcing, closing, and launching new brand partnerships, monitoring performance metrics, and reporting on new business performance to senior leadership.

Requirements

• BA/BS degree or equivalent practical experience.
• 5-7 years of experience in technology sales and/or sales management.
• Strong understanding of digital advertising.

Nice To Haves

• Team management experience in complex, high-performance environments.
• Deep knowledge of direct marketing, online and offline advertising technologies.
• Natural leader who takes action and challenges status quo.
• Superior analytical skills that include the ability to see granular as well as big picture issues.
• Outstanding communication skills; able to translate complex ideas into simple stories.

Responsibilities

• Own and drive the net new brand acquisition strategy across the Retail Media Americas business.
• Partner with leadership to define priorities, goals, and go to market approaches.
• Assess the total addressable opportunity across CPG / FHH categories to inform realistic near term targets and longer range growth goals.
• Identify gaps, inefficiencies, and opportunities in the current net new motion and design scalable solutions to close them.
• Lead the charge on process improvement and automation, building repeatable playbooks and tools that elevate performance across all seller teams.
• Serve as a champion for transformation, advocating for the tools, systems, and structural changes needed to modernize how Criteo wins new business for Retail Media.
• Own the new business number end to end: from market sizing and goal setting to in quarter execution and course correction.
• Work with Industry Leads to determine process for Net New Assignment across all levels of the business and how to navigate as retailer leads are identified.
• Define what "good" looks like by establishing clear benchmarks for pipeline coverage, outreach activity, conversion rates, and revenue attainment at each stage of the sales funnel.
• Build and maintain a new business scorecard that distinguishes between realistic baseline goals and stretch growth goals.
• Translate revenue targets into specific, measurable activities (calls, meetings, proposals, activations) so sellers know exactly what inputs drive outcomes.
• Identify leading indicators of risk or opportunity early in the quarter and proactively adjust priorities, resources, or tactics to stay on track.
• Hire, develop, and coach a high performing team of Account Executives and Sales Managers focused on new advertiser acquisition and expanding existing business.
• Build a culture of accountability, innovation, and continuous improvement within your team and across the broader sales organization.
• Develop individuals to grow into the next generation of senior sellers at Criteo.
• Lead the team to consistently surpass revenue goals while maintaining strong pipeline health and activation velocity.
• Play an active, hands on role in sourcing, closing, and launching new brand partnerships.
• Monitor performance metrics across the net new funnel, using data to identify trends and adjust strategy in real time.
• Regularly report out on new business performance against benchmarks, surfacing insights and recommended actions to senior leadership.
• Contribute positively to the strategy, execution, and culture of the Criteo Retail Media Sales organization.

Benefits

• Hybrid model blends home with in-office experiences.
• Learning, mentorship & career development programs.
• Health benefits, wellness perks & mental health support.
• Diverse, inclusive, and globally connected team.
• Attractive salary.
• Performance-based rewards.
• Family-friendly policies.
• Potential for equity depending on role and level.
• Healthcare, dental, and vision insurance (US-based employees).
• 401(k) plan with company match (US-based employees).
• Short-term and long-term disability coverage (US-based employees).
• Life insurance (US-based employees).
• Family forming and wellness benefits (US-based employees).
• Flexible Work financial support (US-based employees).
• Learning opportunities (US-based employees).
• Robust annual leave plan including volunteer time off and summer vacation days (US-based employees).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level