Manager, Retail Media

Colgate•Overland Park, KS

3h•Hybrid

About The Position

As the Retail Media Manager, you will be a part of Hill’s Media team and will be primarily responsible for leading the development and execution of retail media strategies and plans to deliver brand objectives. Primary tasks include the day to day management of Hill’s retail media partners, and partnering with Hill’s shopper marketing teams to align media activations to National media and marketing plans. This position requires the ability to work cross functionally across our organization in a highly visible role while balancing a range of projects and priorities. Extensive experience in planning, executing, and reporting on large-scale full funnel media campaigns across paid channels is a must have.

Requirements

Bachelor’s Degree in Marketing, Media, or related field
5+ years of media experience (Media Planning, Buying, Analytics, Optimization, Execution)

Nice To Haves

2+ years of Retail Media Experience
Proven track record of managing significant media budgets and achieving strong ROI
Expert-level knowledge of major media platforms, including Amazon Ads (Amazon Marketing Cloud a plus), Google, and DSPs
Strong analytical skills with the ability to interpret data from various sources and relate them back to business goals and objectives
Excellent communication and presentation skills, with the ability to distill complex data into clear, actionable insights for a non-technical audience
Highly organized, detail-oriented, and capable of managing multiple projects simultaneously
Proactive and self-motivated with a strong sense of ownership and accountability
Familiarity with marketing attribution models and incrementality testing

Responsibilities

Develop and execute retail media strategies and plans with each lead customer aligning brand’s overall business and media strategy
Deep understanding of the Retailer, their plans and overall media and what role does the brand play in that
Partner with shopper marketing teams to align the media plans to the overall shopper marketing initiatives
Partner with brand and eCommerce teams to ensure retail media campaigns are integrated with broader marketing and brand media strategies
Closely work with Retailer’s agency to manage media buys, placements, execution and optimization to deliver the agreed plan
Develop Audiences definition for each customers media plan working with data identify resolution parties and customer 1P data
Manage quality assurance of media campaign activation, ensuring all buys meet best practices and contracted details
Ensuring campaigns are optimizing and delivering to priority media and brand KPIs
Spearhead the Clean room use cases to drive efficiencies and obtain insights on actual media execution
Establish and maintain a robust reporting framework to track key performance indicators (KPIs) such as sales, share of voice, MMM, return on ad spend (ROAS), and audience strategy
Generate weekly, monthly, and quarterly performance reports, providing clear, concise summaries of campaign performance and key learnings
Analyze large datasets to uncover trends, identify insights, and make data-backed recommendations for campaign optimization and future strategy
Share findings across retail media teams, to build best practices and benchmarks for future retail marketing activations
Serve as the internal subject matter expert on all things retail media, providing guidance and training to cross-functional teams
Stay up-to-date on the latest platform updates, best practices, and industry developments
Actively participate in joint business planning with our retail partners to leverage their advertising capabilities effectively