Manager, Sales & Marketing

Toromont Cat

73d

About The Position

Toromont is looking for a Manager, Sales and Marketing, to join our Reman
Concord Team! The Manager, Sales and Marketing, will serve as a strategic
business partner by leading sales and marketing strategy, demand generation and
go-to-market (GTM) execution. This will include driving sales performance
through effective pipeline management, pricing strategies and customer
engagement initiatives. The Manager, Sales and Marketing, will collaborate
closely with regional VPs, Sales leadership and the corporate marketing team to
accelerate revenue growth, strengthen market presence and expand market share
across all segments, ensuring all marketing initiatives align with business
objectives and customer needs.

Requirements

• Minimum 6 to 8 years of relevant experience
• Bachelor's degree, in a relevant field of study, including Marketing, Business Administration, Sales Management, Communication, Engineering, or others
• B2B marketing strategies and go-to-market frameworks.
• Experience collaborating with Sales Operations and cross-functional teams.
• Pricing models, inventory planning.
• Competitive intelligence and market research methodologies.
• Data analysis and KPI tracking.
• CRM and marketing automation platforms.
• Sales pipeline management and forecasting.
• Negotiation and deal-closing strategies.
• Account management and customer relationship building.
• Budget management and ROI optimization.
• Knowledge of channel sales strategies and partner programs.
• Experience with sales enablement platforms.
• Industry trends and Caterpillar product portfolio.

Responsibilities

• Develop, execute and monitor integrated sales and marketing strategies and communication plans to achieve revenue growth and market share objectives while ensuring full alignment and synergy with the Caterpillar industry teams.
• Lead sales planning and forecasting in collaboration with Sales leadership and regional teams. Drive pipeline development, lead conversion, and account growth strategies to meet business targets.
• Partner with Caterpillar industry teams, including Caterpillar Financial, to ensure shared objectives, coordinated marketing and business plans, secured funding for initiatives, and clear accountability across all programs. Act as the primary liaison to maintain synergy between divisional priorities and enterprise strategies.
• Perform on-going market analyses to assess competitor positioning, pricing and sales strategies, monitor evolving customer needs and industry trends to inform marketing strategy and go-to-market plans.
• Develop and implement pricing and inventory strategies that support growth objectives and market leadership. Collaborate with Sales Operations and key stakeholders on pipeline and inventory planning to enable successful execution of marketing initiatives. Provide guidance on stocking locations based on growth plans and market opportunities, ensuring decisions are driven by forward-looking insights rather than historical patterns.
• Collaborate closely with sales leadership and Toromont stakeholders across all regions to drive growth initiatives, strengthen alignment between marketing and sales and enhance lead management practices for improved conversion and pipeline velocity.
• Track key performance indicators, report on marketing effectiveness and optimize marketing investments to maximize ROI and business impact.

Benefits

• Working within one of the safest organizations in the industry where your safety and well-being are our most important priority
• Working for the best in class equipment dealer and with the premium Caterpillar brand
• Opportunities to continuously Learn, Grow and Develop with our Toromont team through our internal Training teams that are geared for your success
• Competitive total rewards including: wages, benefits, and premiums (as eligible)
• An opportunity for flexible work schedules and opportunities across multiple locations across Eastern Canada

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 501-1,000 employees