Manager, Sales Marketing - Programmatic

Zeta Global

8d•$90,000 - $100,000•Remote

About The Position

Zeta’s state-of-the-art, data-fueled, AI-driven, award-winning, omnichannel platform drives superior media outcomes for brands and agencies. We are seeking a Manager, Sales Marketing - Programmatic to partner deeply with our sales team to tailor precise, creative and clearly-communicated solutions and concepts for our clients, in tandem with our product, sales planning, and data cloud teams. This is a collaborative role reporting directly to a Director, Partnership Marketing, with support from the team leader, the GVP of Partnership Marketing. Ideally, you will be located on the East Coast and work ET hours.

Requirements

Excellent written, verbal, and presentation skills to satisfy two key areas: Externally: understanding and communication of our products and services to external client teams in a compelling, accurate, strategic, and holistic manner; Internally: communicating with internal key stakeholders and SMEs to effectively harness their expertise in building new content for various projects (sales materials, technical documentation, analyst relations, etc.) across business needs.
Leverage programmatic advertising knowledge to inform media strategy, audience targeting, and activation recommendations within client proposals
Ability to understand data and identity, then creatively apply that understanding in communicating unique and client-specific applications and use cases
Strong analytical and problem solving skills, self-motivated, personable, and strong attention to detail.
Consistently curious about sales and product developments and gaining familiarity and expertise in multiple practice areas. Can translate information into understanding and implement into sales and training materials.
Proven track record of project management and time management to ensure that programs developed are relevant and aligned with sales and business needs and objectives.
Ability to work in a fast paced, detail-oriented environment.
Ability to coordinate several projects simultaneously with limited supervision.
Expertise in Microsoft PowerPoint and other presentation or word processing software
Minimum 5 years' relevant experience in similar roles, including at agencies, brand marketing teams, media publishers, or managed service ad tech platforms

Nice To Haves

Experience with programmatic advertising (DSPs, data-driven media buying, audience targeting, and optimization) strongly preferred

Responsibilities

Manage and deliver on a pipeline of presales deliverables across a range of client industries.
Apply your experience, creativity, strategic intellect, and product knowledge to help ideate and map Zeta’s solutions to address client need, then create the client deliverable to appropriately articulate solution
Craft creative concepts that tie a brand’s personality and marketing goals to areas where Zeta has differentiated equity in clear, powerful, easy-to-grasp platforms
Collaborate with Zeta’s sales team and internal SMEs to hone the solution, craft the narrative and design each deliverable
Partner with other Partnership Marketing team members on key projects outside of the proposal pipeline, including the development of thought leadership content, new proposal templates and frameworks, and more.
Create and maintain a library of sales collateral within verticals, partnering with key internal stakeholders
Experience with programmatic advertising (DSPs, data-driven media buying, audience targeting, and optimization) strongly preferred