Manager, Sales Homes

Rohit Group•Edmonton, AB

About The Position

This role is responsible for driving sales growth in the new homes market by engaging and managing realtors. The Manager, Sales Homes will focus on realtor recruitment, sales system management, lead generation, and coaching to ensure a predictable and repeatable sales pipeline. A key aspect of this role is fostering a culture of persistence and follow-up to keep deals moving forward and maximize sales effectiveness.

Requirements

5+ years in sales management within residential real estate or new home sales.
Proven track record of recruiting, managing, or coaching high-performing realtors.
Deep knowledge of Alberta’s residential real estate market.
Experience building and managing CRM-based sales pipelines.
Strong presentation, negotiation, and interpersonal skills.
Ability to spot realtors who demonstrate proactiveness, market hustle, negotiation skills, product knowledge, and persistence & follow-up.
Ability to design, implement, and improve sales systems and processes.
Expertise in developing and executing multi-channel lead generation strategies.
Ability to confidently present to realtors, clients, and executives.
Ability to inspire and energize partners to push sales aggressively.

Responsibilities

Identify, recruit, and onboard realtors who demonstrate the characteristics of top performers in new home sales.
Build and maintain strong relationships with realtor networks, ensuring continuous engagement with our residential offerings.
Organize and host realtor events, tours, and incentive programs to keep our homes top of mind.
Develop, implement, and manage sales systems and tracking processes that support a predictable, repeatable sales pipeline.
Monitor realtor performance through KPIs, CRM data, and feedback loops; provide coaching where needed.
Establish effective lead distribution systems and follow-up protocols to minimize sales cycle time.
Drive aggressive lead generation strategies, leveraging digital, traditional, and referral-based channels.
Collaborate with marketing to design and execute campaigns that attract high-intent buyers through realtors.
Ensure realtors are equipped with timely information, compelling sales materials, and market insights.
Train and mentor the internal sales team and realtors on effective selling strategies.
Deliver "hot sales tips" sessions that focus on urgency, buyer psychology, and competitive positioning.
Continuously assess and adapt sales tactics to market trends and competitor activity.
Establish a culture of relentless follow-up with both buyers and realtors to keep deals moving forward.
Personally model and enforce disciplined follow-up processes with the team.