Manager, Sales Enablement

First Due

12d•$140,000•Remote

About The Position

First Due’s mission is to prevent first responder injury or death by providing fire and EMS agencies with transformative, end-to-end software solutions that empower them to run safer, smarter, and more effective operations. We are hiring a Manager, Sales Enablement to deeply partner with GTM and drive actionable accelerated outcomes. We want someone who sees the function of Sales Enablement as a revenue problem rather than a training problem. The job will be measured on ramp time, certification, and win rates, not on how much training gets delivered. This is a highly hands-on role. You should expect to write the playbook and then run reps through it yourself: leading live sessions, reviewing call recordings, sitting in on demos, and building and managing the certification program.

Requirements

Five or more years in B2B SaaS sales, sales enablement, sales engineering, or sales management, including experience directly supporting or owning enablement programs
A track record of reducing ramp time, moving win rates, or implementing a certification program that changed how reps actually sell
Hands-on experience with Gong or a similar platform, modern outbound tooling, LMS platforms, and CRM workflows
Real working fluency with AI, including building custom GPTs or similar assistants, automating call review, and using AI for coaching and content
Field credibility, with a background as a high-performing AE, sales manager, or sales engineer
Experience selling into public safety, healthcare, govtech, or other vertical or regulated markets
Comfort with ambiguity and a willingness to identify and drive fixes for broken processes across content, tools, and sales execution
Authorization to work for any US employer in the United States
Ability to pass a criminal background check

Nice To Haves

Experience selling into public safety, healthcare, govtech, or other vertical or regulated markets helps

Responsibilities

Own time-to-first-deal for new AEs, building onboarding around real pipeline, live customer conversations, and recorded calls.
Build and manage a tiered certification program covering trade-show fluency, demo certification, and full-suite certification, with live evaluated practice at each level.
Use AI heavily for call analysis, coaching, content personalization, and rep self-service, managing a coaching loop that surfaces deal risk, demo quality, talk-track adherence, and discovery gaps.
Build reusable AI assistants for objection handling, battlecards, discovery prep, and account research.
Ensure every AE can hold a 15-minute overview conversation across the full product suite at a trade show without a solution consultant.
Build habits that let reps land and expand across RMS, ePCR, scheduling, training, command, and reporting from the first call, supported by competitive playbooks and displacement plays.
Audit existing collateral, keeping what reps use and what converts, and rebuilding or retiring the rest.
Maintain a single source of truth for decks, pricing sheets, and battlecards.
Ensure every tool has an owner, an adoption target, and a connection to a sales metric.
Partner closely with sales leadership to identify coaching priorities region by region.
Help Regional Sales Directors become better coaches and ensure reps receive consistent, actionable coaching.
Maintain a tight loop with Solution Consulting and Product on demo discipline, sandbox usage, and new-feature enablement.