Manager, Sales Development

VoicesWaterloo, ON
$150,000 - $190,000Hybrid

About The Position

As the Manager, Sales Development, you will be the architect of our BDR engine. Reporting to the Director, Sales & Business Development, you will lead, mentor, and scale a high-performing team responsible for driving our growth. This role is unique because you aren't just managing a team; you are building and formalizing the end-to-end workflow, from inbound response to outbound prospecting and expansion. You’ll have the opportunity to audit and optimize our tech stack (Salesforce, intent data, and sales engagement tools) while fostering a coaching culture that turns BDRs into future sales leaders.

Requirements

  • Demonstrated experience managing a BDR or inside sales team with a proven track record of hitting quotas.
  • Demonstrated success building or formalizing BDR workflows from the ground up.
  • Hands-on experience with modern BDR tooling, specifically Salesforce and sales engagement/intent platforms.
  • A passion for developing talent, from onboarding new hires to elevating the performance of seasoned reps.
  • The ability to build and interpret pipeline reports, conversion metrics, and activity dashboards.

Responsibilities

  • Define and implement playbooks for inbound, outbound, and expansion motions to ensure team consistency and scalability.
  • Own and exceed pipeline generation and lead conversion quotas through daily oversight and structured team accountability.
  • Audit and optimize BDR tools (CRM, prospecting, and intent data) to ensure the team is operating at peak efficiency.
  • Accelerate rep performance through structured onboarding, live call shadowing, cadence audits, and impactful 1:1 coaching.
  • Partner with leadership to refine vertical segmentation and rep specialization as the team scales.
  • Collaborate with Marketing and Sales to ensure seamless lead hand-offs and maintain a tight feedback loop on lead quality and ICP standards.

Benefits

  • Generous Vacation: 15 days of annual vacation (pro-rated for your first year), plus additional paid leave during our scheduled summer and winter holiday closures.
  • Personal Time: 5 paid personal days and 3 unpaid personal days annually
  • Comprehensive Health Coverage: Access to health and dental benefits after just 3 months of employment
  • Hybrid Flexibility: Enjoy the best of both worlds with our hybrid work environment
  • Performance Bonus Program: Recognizing your impact with bonus opportunities tied to company and individual performance
  • Learning & Development Support: We invest in your growth with a dedicated L&D budget and coverage for platforms like LinkedIn Learning, Udemy, Codecademy, and more
  • Community Impact: We empower you to give back with 8 hours of paid volunteer time annually, allowing you to support the causes and nonprofits that matter most to you.
  • A Great Team: Work with genuinely kind, smart, and talented people who love what they do (and know how to have fun doing it).
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