Manager, Retention Marketing, Commerce Platform

DoorDash USA•Washington, DC

42d•$142,800 - $210,000

About The Position

DoorDash is seeking an experienced marketer to join their B2B Retention Marketing team, focusing on the Commerce Platform. This role sits at the intersection of growth, product, and marketing operations, and is responsible for developing and executing lifecycle/retention marketing strategies for the Merchant business. The team aims to build lasting relationships through personalized, scalable, cross-channel experiences that drive merchant retention and engagement. The Retention Marketing Manager will lead CRM strategy for the Commerce Platform, crafting lifecycle programs to drive adoption, retention, and engagement across its solutions. This role requires collaboration with product, engineering, operations, and other marketing teams to influence business outcomes via CRM channels like email, push, SMS, and in-app messaging. The ideal candidate thrives in fast-paced, ambiguous environments, operates at both strategic and tactical levels, and has a deep understanding of leveraging audience insights and data to inform marketing strategies, along with a track record of building strong cross-functional relationships.

Requirements

6+ years of experience in lifecycle, retention, or growth marketing, preferably in B2B or SaaS environments.
A proven track record of driving results through cross-channel CRM campaigns.
Strong cross-functional collaboration and stakeholder management skills.
Hands-on experience with CRM platforms (e.g., Iterable, Pardot) and comfort working with complex data and segmentation tools.
Sharp analytical thinking and the ability to build data-driven strategies and report performance impact.
Exceptional organization, ownership mindset, and the ability to manage multiple priorities.
A bachelor’s degree or equivalent experience.

Nice To Haves

Demand Gen experience is a plus.

Responsibilities

Develop a comprehensive CRM strategy across the merchant lifecycle for the Commerce Platform—including automated flows, experiments, and ad hoc campaigns.
Lead a team of two direct reports who will help to brief, optimize, and execute CRM ad-hoc campaigns and automations for the Commerce Platform business line.
Partner with Integrated Marketing to build campaign briefs based on business goals and audience behavior, determining the right channel mix, targeting, and messaging cadence.
Lead end-to-end campaign planning in collaboration with Marketing Ops, including creative development, stakeholder feedback, audience segmentation, and QA.
Align CRM initiatives with broader lifecycle programs to ensure consistency across merchant touchpoints.
Analyze performance data, establish benchmarks, and deliver actionable reporting to optimize future campaigns.