Retention & Lifecycle Manager (Marketing)

Ionos•Philadelphia, PA

14h•Hybrid

About The Position

At IONOS, the leading European provider of cloud infrastructure, cloud services and hosting services, you will work together with a wide range of teams. We are characterized by open structures, a friendly working culture and flat hierarchies with a strong team spirit. We firmly believe that work and fun are compatible, and offer you the right environment for this. Our constant growth means that we are always looking for new colleagues. Become part of IONOS and grow with us. About IONOS IONOS is one of Europe's largest web-presence and cloud providers, giving millions of customers the tools to build and grow their online presence. In North America — the US, Canada, and Mexico — we're the challenger: competing to become the clear alternative to the largest incumbents, and taking share as we grow. Growth isn't only about winning new customers — it's about keeping them and growing their value over time. This role owns that half of the equation for North America: retention, reactivation, and customer lifetime value. You'll use cohort and customer-experience insight to find the real levers and turn them into campaigns, moving fast and measuring as you go. The role: You'll own our existing-customer campaigns — building and running the retention, reactivation, and churn-prevention programs that grow customer lifetime value (CLTV). You'll work across online and offline (agent) channels, dig into cohorts and NPS to find the real levers, and use AI to build and analyze faster than a lifecycle team twice your size. This is an early-career role for someone hungry to learn the craft and grow fast, with a lot of ownership from day one and direct coaching from the General Manager.

Requirements

Eager to grow fast in your career — you learn the content quickly and want to be coached
Strong analytical mind. You're comfortable with data — cohorts, LTV, NPS — and you let it drive decisions
A driver of cross-functional change. This role lives inside other teams' processes — so you have to want to get into the machinery and reshape it: go deep, form a point of view, and create alignment with process owners to actually change how things work
AI-first. You reach for AI to do more, faster, and you're excited to get better at it
Clear communicator who can turn analysis into a decision and a campaign
Open and eager to work in our Center City Philadelphia office at least 3X a week.
Welcome the opportunity to travel internationally on occasion to meet global colleagues.

Responsibilities

Existing-customer campaigns in our customer-success/marketing systems — end to end, from idea to build to readout
Retention, reactivation, and churn prevention across online and offline/agent channels
Cohort, lifecycle, and NPS analysis to find and move the real LTV levers
An AI-first workflow: segmentation, campaign build, content, and analysis, all accelerated with AI
Cross-team partnership with Acquisition, Control Panel development, Customer Success, and central German teams