Manager - Resort Operations Programming, Marketing & Development

Holiday Inn Club Vacations•Orlando, FL

17d•Onsite

About The Position

The Manager, Resort Operations Programs, Marketing & Development supports the development, implementation, and ongoing management of resort operational programs, marketing initiatives, social media, and digital guest experience platforms across Holiday Inn Club Vacations resorts. Based in Orlando, Florida, the position serves as a liaison among Resort Operations, Brand Management, resort leadership, external vendors, and cross-functional teams, ensuring programs are executed effectively and aligned with operational and brand standards. The role supports initiatives to enhance the guest experience, improve operational consistency, and increase awareness and use of on-property amenities and services. Key work includes coordinating program development and implementation, overseeing resort-specific social media, coordinating marketing collateral and vendor deliverables, managing guest-facing digital content, and facilitating program improvements. Approximately 20–30% travel is required.

Requirements

At least four years of experience in marketing, digital marketing, hospitality operations, or project management.
Demonstrated experience managing business social media accounts, developing content strategies, creating and publishing digital content, and analyzing performance metrics.
Experience coordinating marketing collateral, creative agencies, external vendors, and cross-functional initiatives.
Strong written and verbal communication skills and ability to collaborate with resort leadership, corporate stakeholders, vendors, and senior management.
Ability to manage multiple projects simultaneously, prioritize competing demands, and meet deadlines.
Highly organized, attentive to detail, and proactive in following through.
Understanding of brand standards, marketing collateral, and resort guest experiences.
Ability to collaborate across resort leadership, corporate departments, and external vendors.
Proficiency with social media management platforms, content scheduling tools, and performance analytics.
Proficiency in Excel, PowerPoint, Outlook, SharePoint, and related tools.
Strong communication, analytical, and project management skills.
Ability to work independently and meet deadlines.

Nice To Haves

Bachelor's degree in Marketing, Hospitality, Business, Communications, or a related field preferred.
Experience developing and executing marketing campaigns and promotional initiatives, preferably in the hospitality or resort industry.

Responsibilities

Coordinate development, review, production, and implementation of resort marketing collateral, signage, promotional materials, and guest-facing communications.
Oversee resort-specific social media accounts, including account creation, content development and publishing, engagement monitoring, and ongoing maintenance in line with corporate guidelines.
Develop and maintain social media content calendars to consistently promote resort amenities, activities, dining, events, and special offerings.
Monitor social media performance metrics and provide regular reporting and recommendations.
Partner with resort leadership to identify marketing opportunities, gather content, and support resort-specific promotions.
Collaborate with Brand Management to ensure resort collateral and digital content meet brand standards and approval requirements.
Support the development, implementation, and ongoing improvement of resort operational programs and guest experience initiatives.
Coordinate new program launches, enhancements, and operational improvements with Resort Operations leadership and cross-functional teams.
Assist in developing and maintaining program guides, operational procedures, and supporting documentation.
Participate in resort evaluations and operational reviews to identify program and guest experience improvements.
Gather resort feedback, monitor program implementation, and recommend improvements.
Support administration, content management, and maintenance of resort guest experience and reservation platforms.
Coordinate digital platform content updates covering resort amenities, activities, promotions, dining, and guest-facing communications.
Partner with Resort Operations, IT, Marketing, and external vendors to implement and expand digital guest experience platforms.
Maintain accurate platform content consistent with brand standards and resort operational requirements.
Develop platform resources, user guides, and procedures that support consistent adoption and utilization.
Monitor platform content accuracy, gather resort feedback, and coordinate improvements.
Manage assigned resort operational and guest experience projects from planning through development, implementation, and completion.
Coordinate project timelines, deliverables, and communications with internal stakeholders, external agencies, and approved vendors.
Support planning and execution of resort programs, promotional initiatives, and special projects.
Track project milestones, identify potential barriers, and provide leadership with regular updates.
Coordinate vendor quotes, production requirements, and purchasing activities with appropriate departments.
Serve as a liaison among Resort Operations, Corporate Marketing, Brand Management, resort leadership, and external marketing partners.
Coordinate departmental communications related to resort marketing programs, promotions, and project implementations.
Work with resort leadership to identify marketing needs, guest experience opportunities, and areas requiring support.
Prepare project updates, performance summaries, and executive-facing presentations for Resort Operations leadership.
Gather stakeholder feedback and recommend improvements to support consistent execution across the resort portfolio.