Manager, Research & Insights

Kargo•New York, NY

3d•$80,000 - $90,000

About The Position

This role exists to turn internal and external data into insights and stories that prove Kargo's ad effectiveness and move business forward. It owns the research expertise behind client strategy sessions, campaign measurement, and the evaluation of new measurement models — translating large, varied data sources into the "why" that sales, marketing, and clients can act on. Without it, Kargo sells outcomes it can't substantiate and misses the insights that win and grow advertiser relationships.

Requirements

3+ years in research, insights, or measurement, with expertise in digital brand lift measurement.
Direct experience with research services such as Nielsen, Upwave, Dynata, Kantar, Foursquare, Circana, Samba, and Comscore.
Familiarity with additional methodologies — sales lift, foot traffic, attention — and the technical knowledge to set up and track campaigns correctly.
Ability to absorb large, varied datasets and surface the "why" behind the numbers as actionable recommendations.
Expert Excel/Sheets user able to extract and manipulate data with high accuracy.
Exceptional verbal and written communication, including client-facing presentation.

Nice To Haves

Experience across digital, video, social, and/or CTV.
Track record supporting advertisers, agencies, and sales teams with campaign insight initiatives.

Responsibilities

Deliver brand lift and complementary measurement studies (sales lift, foot traffic, attention) across campaigns, producing results that influence renewal and upsell conversations.
Lead strategy sessions, kickoffs, and end-of-campaign readouts for advertisers, with insights that demonstrably strengthen the relationship and learning agenda.
Serve as the go-to research partner for the sales team, consulting on client learning agendas and equipping reps with insight narratives that advance deals.
Evaluate and publish POVs on new measurement models, data sources, or research partners, recommending which Kargo should adopt.
Establish setup and tracking processes with operations so studies launch clean and on time, reducing measurement errors and rework.