Manager, Regional Events and Experience - Hybrid, Tennessee

OneDigital•Franklin, TN

13d•Hybrid

About The Position

The Manager, Regional Events and Experience owns independent, end-to-end execution of OneDigital’s Central and South Region event portfolio, including client summits and executive engagements, tradeshows, seminars, and Client Advisory Council events. This senior field marketing role combines hands-on production of complex, high-visibility events with development of repeatable regional processes and standards. The Manager receives event briefs from Growth Marketing or Client Experience Marketing leadership and translates them into project plans, venue and vendor arrangements, run of show, activations, attendee experiences, on-site execution, budget reconciliation, and post-event measurement. The role builds a unified regional event operating model, activation library, calendar of record, tiering standard, and event-to-pipeline measurement approach. It owns event execution and production, while Growth Marketing and Client Experience retain responsibility for event strategy, audiences, recruitment, content direction, follow-up, Client Advisory Council strategy, and investment-level decisions. Where competing priorities cannot be resolved using the regional intake and tiering standard, decisions escalate to the Senior Director, Marketing — Central Region, in consultation with the VP, Marketing — South Region. The Manager leads production and logistics for client-facing events and Client Advisory Councils, manages regional sponsorships, budgets, vendors, and event measurement, and provides portfolio-level insights and recommendations. The role also divides work with a Senior Specialist, supports that colleague’s development, and mentors marketers, consultants, and producers. Regional travel averages 30–40% monthly, with seasonal variation; occasional evenings and weekends are required. The role is hybrid and open to candidates in the Carolinas, Georgia, Florida, Texas, Ohio, Illinois, and Minnesota. Candidates must be eligible to work in the United States without work visa or residency sponsorship.

Requirements

Bachelor’s degree in Marketing, Communications, Event Management, Hospitality, or a related field.
Proven track record planning and executing marketing events, conferences, and meetings.
Experience managing events at varied scales, from executive sessions of 10–30 attendees to large events and conference presences of 200–500 or more attendees.
Experience with client-facing or membership-style engagement events and B2B industry conference or tradeshow execution; experience in one area may be considered with clear evidence of transferable capability.
Experience leading or coordinating team members, contractors, or vendors in event execution.
Experience independently managing event budgets, vendor and venue contracts, and post-event financial reconciliation.
Experience building repeatable event processes, templates, or playbooks adopted by others.
Proficiency with event management platforms.
Experience with project management tools such as Wrike, Microsoft Planner, or Asana.
Proficiency with Microsoft Office and collaboration platforms including Microsoft Teams and SharePoint.
Working proficiency with design tools such as Canva.
Familiarity with marketing and analytics platforms including HubSpot, Power BI, and Google Analytics, and ability to interpret event data and connect it to business outcomes.
Practical fluency and curiosity with AI-enabled tools and a proactive approach to applying them to planning, content production, and reporting.
Exceptional project management and organizational discipline, including ability to manage concurrent events across multiple markets without losing detail.
High autonomy and ownership, including ability to independently deliver against a brief and resolve issues that do not require input.
Strong attention to detail and judgment about which details are most important.
Strong written and verbal communication, including ability to set expectations and direct vendors, stakeholders, and senior leaders.
Ability to influence and align cross-functional partners without direct authority while maintaining standards and relationships.
Calm, decisive, solutions-oriented approach under pressure and sound on-site crisis-management instincts.
Ability to serve multiple leaders while maintaining consistent standards.
Commitment to continuous learning and receptiveness to feedback.
Eligibility to work in the United States without work visa or residency sponsorship.
Ability to travel regionally, averaging 30–40% monthly, with seasonal variation; occasional evening and weekend work is required.

Nice To Haves

Direct people management experience.
Cvent experience.
Adobe InDesign experience.

Responsibilities

Independently take event briefs from Growth Marketing and Client Experience Marketing leadership through execution and post-event reporting.
Build and manage project plans, production calendars, task ownership, and critical-path timelines across a concurrent, multi-market portfolio.
Source venues and vendors; manage site selection, contract negotiation, insurance, risk management, and compliance review.
Manage end-to-end event logistics, including registration, room blocks, food and beverage, audiovisual needs, signage, shipping, materials, giveaways, staffing, and contingency plans.
Develop run of show plans and provide on-site leadership for complex, high-impact regional events.
Coordinate logistics, staffing, and on-site roles with regional and local leaders, consultants, and producers.
Proactively identify and resolve execution risks, escalating with a recommended solution when needed.
Collaborate on event positioning, messaging, branding, and promotion to ensure attendee-facing materials meet OneDigital brand standards.
Build and own a unified Central and South Region event operating model, consolidating templates, playbooks, workspace standards, and AI-enabled toolkits.
Establish and maintain a regional library of reusable event activations and assets.
Define and enforce event tiers covering investment, staffing, production effort, and measurement expectations.
Own the regional event calendar of record, including date conflicts, market coverage, and visibility into conferences and sponsorship opportunities.
Improve event processes, project management practices, and quality standards, and reduce duplicated effort.
Use AI-enabled tools to support planning, content production, attendee communications, survey analysis, and reporting while meeting brand, quality, and compliance standards.
Lead production and logistics for regional Client Advisory Councils in support of the Regional Director of Client Experience Marketing.
Produce client summits, appreciation events, educational series, executive roundtables, retention rewards experiences, and client testimonial shoots.
Deliver a consistent, elevated attendee experience and maintain quality, brand stewardship, and hospitality across client touchpoints.
Manage regional event and sponsorship spending, track expenditures and savings, and complete post-event financial reconciliation.
Evaluate sponsorship and event investments, negotiate packages and entitlements, and recommend renewals, restructuring, or exits based on performance.
Manage regional vendor, venue, agency, and partner relationships and uphold contracted quality and service levels.
Support annual event budget planning and forecasting using historical cost data.
Partner with national counterparts on sponsorship tools, national conference presence, and enterprise vendor relationships.
Establish the regional event-to-pipeline measurement standard with Growth Marketing, distinguishing sourced, influenced, and sales-owned outcomes and clarifying lead-disposition accountability.
Deliver portfolio-wide post-event reporting on attendance, engagement, feedback, budget performance, and business outcomes.
Own standards for regional event data infrastructure, including event databases, invitation and audience lists, surveys, and reporting tools.
Use event management and marketing analytics platforms to assess performance and identify patterns across markets and event types.
Provide portfolio-level insights and recommendations to the VP and regional leadership, including what to repeat, scale, or discontinue.
Use portfolio evidence to inform recommendations on future event mix, investment, and format.
Divide portfolio work with the Senior Specialist so every event and major shared workstream has a clear owner, adjusting the split as demand and development needs change.
Develop the Senior Specialist’s independence and scope, identify professional development, and mentor marketers, consultants, and producers on event execution.
Model OneDigital’s culture of accountability, care, curiosity, and continuous learning.

Benefits

Health benefits
Wellbeing benefits
Retirement benefits
Other financial benefits
Paid time off
Overtime pay for non-exempt employees
Learning and development programs
Reimbursement of job-related expenses per company policy
Employee perks and discounts
Some roles may be eligible for variable compensation, commission, and/or an annual bonus