Manager, Regional Events and Experience - Hybrid, Tennessee

Digital Insurance • Franklin, TN

11d • Hybrid

About The Position

The Manager, Regional Events & Experience owns the independent, end-to-end execution of OneDigital’s Central & South Region event portfolio, spanning client summits and executive engagements, tradeshows, seminars, and the Client Advisory Council. The role turns event briefs from Growth Marketing or Client Experience Marketing leadership into fully realized events, managing plans, venues, vendors, production, attendee experience, on-site execution, budgets, and measurement. The Manager personally leads the region’s most complex and visible events while establishing consistent standards and reusable event infrastructure across markets and portfolios.

The role develops a shared regional event operating model, activation library, event calendar, event tiering standards, and event-to-pipeline measurement approach. It partners with Growth Marketing and Client Experience teams, which retain responsibility for event strategy, goals, audience definition, recruitment, content direction, follow-up, and investment prioritization. The Manager also oversees regional event and sponsorship spending, reporting, vendor relationships, and production for client and executive experiences; supports a Senior Specialist’s development; and provides practical event expertise to regional colleagues. Regional travel averages 30–40% monthly, varying by season, with occasional evening and weekend work required. The role is hybrid and open to candidates in the Carolinas, Georgia, Florida, Texas, Ohio, Illinois, and Minnesota.

Requirements

• Bachelor’s degree in Marketing, Communications, Event Management, Hospitality, or a related field.
• Proven track record planning and executing marketing events, conferences, and meetings.
• Experience managing events at varied scales, from executive sessions of 10–30 attendees to large events or conference presences of 200–500 or more attendees.
• Experience with client-facing or membership-style engagement events and B2B industry conferences or tradeshows; experience in one area may be considered with clear evidence of transferable capability.
• Experience leading or coordinating team members, contractors, or vendors in support of event execution.
• Experience independently managing event budgets, vendor and venue contracts, and post-event financial reconciliation.
• Experience building repeatable event processes, templates, or playbooks adopted by others.
• Proficiency with event management platforms.
• Experience with project management tools such as Wrike, Microsoft Planner, or Asana.
• Proficiency with Microsoft Office, Microsoft Teams, and SharePoint.
• Working proficiency with design tools such as Canva.
• Familiarity with marketing and analytics platforms including HubSpot, Power BI, and Google Analytics, and ability to interpret event performance data in relation to business outcomes.
• Practical fluency and curiosity with AI-enabled tools and a proactive approach to using them for planning efficiency, content production, and reporting.
• Strong project management and organizational skills, including the ability to manage multiple concurrent events across markets without losing detail.
• Ability to take a brief and deliver independently, exercising sound judgment about when input is needed.
• Meticulous attention to detail, sound judgment, and strong written and verbal communication skills.
• Ability to set expectations and give direction to vendors, stakeholders, and senior leaders.
• Ability to influence and align cross-functional partners without direct authority while maintaining standards and relationships.
• Calm, decisive, solutions-oriented approach under pressure, with sound on-site crisis-management instincts.
• Ability to serve multiple leaders while maintaining consistent standards; commitment to continuous learning and receptiveness to feedback.
• Ability to travel regionally, averaging 30–40% monthly, with seasonal variation.
• Must be eligible to work in the United States without work visa or residency sponsorship.

Nice To Haves

• Direct people management experience.
• Cvent experience.
• Adobe InDesign experience.

Responsibilities

• Take ownership of event briefs and independently drive events from planning through post-event reporting.
• Build and manage project plans, production calendars, task ownership, and critical-path timelines for concurrent events across multiple markets.
• Source and select venues and vendors; negotiate contracts; manage insurance, risk, and compliance review.
• Manage end-to-end event logistics, including registration, room blocks, food and beverage, audiovisual needs, signage, shipping, materials, giveaways, staffing, and contingency plans.
• Develop run-of-show plans and provide senior on-site leadership at complex, high-impact events.
• Coordinate with regional and local leaders, consultants, and producers on logistics, staffing, and event roles.
• Anticipate execution risks, resolve them proactively, and escalate with recommended solutions.
• Collaborate on event positioning, messaging, branding, and promotional strategy in line with OneDigital brand standards.
• Build and maintain a Central & South Region event operating model that consolidates templates, playbooks, workspace standards, and AI-enabled toolkits.
• Create and maintain a shared library of reusable event activations.
• Define and enforce event tiering standards for investment, staffing, production effort, and measurement expectations.
• Own the regional event calendar of record, resolving date conflicts and maintaining market coverage and forward visibility.
• Improve event processes, project management practices, and quality standards; identify and eliminate duplicated work.
• Apply AI-enabled tools to event planning, content production, attendee communications, survey analysis, and reporting while meeting brand, quality, and compliance standards.
• Lead production and logistics for regional Client Advisory Councils in support of the Regional Director of Client Experience Marketing.
• Produce client summits, appreciation events, educational series, executive roundtables, retention rewards experiences, and client testimonial shoots.
• Deliver a consistent, high-quality attendee experience and uphold brand stewardship and hospitality across client-facing events.
• Manage regional event and sponsorship spending, track savings and expenditures, and complete post-event financial reconciliation.
• Evaluate sponsorship and event investments, negotiate packages and entitlements, and recommend whether to renew, restructure, or exit investments based on performance.
• Manage regional vendor, venue, agency, and partner relationships and ensure contracted quality and service levels.
• Support annual event budget planning and forecasting with historical cost data; partner with national counterparts on sponsorship tools, conferences, and enterprise vendors.
• Establish a regional event-to-pipeline measurement standard with Growth Marketing, distinguishing sourced, influenced, and sales-owned outcomes and clarifying lead-disposition accountability.
• Deliver consistent post-event reporting on attendance, engagement, feedback, budget performance, and business outcomes.
• Own regional event data infrastructure, including event databases, invitation and audience lists, surveys, and reporting tools.
• Use event management and marketing analytics platforms to assess performance and identify patterns across markets and event types.
• Present portfolio insights and recommendations to regional leadership, including events to repeat, scale, or discontinue, and inform future event strategy.
• Divide event ownership with the Senior Specialist, ensuring clear accountability and adjusting assignments as demand and development needs change.
• Support the Senior Specialist’s growing independence and scope, identify professional development opportunities, and mentor regional marketers, consultants, and producers.
• Model OneDigital’s people-first, high-performance culture of accountability, care, curiosity, and continuous learning.

Benefits

• Eligible employees may receive health, wellbeing, retirement, and other financial benefits.
• Paid time off.
• Overtime pay for non-exempt employees.
• Learning and development programs.
• Reimbursement of job-related expenses according to company policy.
• Employee perks and discounts.
• Some roles may be eligible for variable compensation, commission, and/or an annual bonus based on individual and/or company performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager