Manager, Programmatic

Known•New York, NY

2d•$90,000 - $100,000

About The Position

Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes. We are looking for someone to join the team and work alongside data analysts, data scientists, media buyers, and software engineers. As a Programmatic Manager, you'll drive the success of programmatic media campaigns through end-to-end management for dedicated client portfolios, overseeing precise implementation and daily execution. This position calls for a seasoned programmatic expert who can not only deliver outstanding campaign results but also effectively guide and grow junior team members, ensuring their development and efficient workload management.

Requirements

A BS/BA degree from an accredited college or university. STEM degrees are preferred
3+ years of hands-on experience in programmatic media campaign management within an agency or in-house marketing team.
Extensive experience managing and optimizing campaigns across major DSPs is essential, preferably including The Trade Desk, Amazon DSP, and Google DV360.
Demonstrated ability to drive outstanding results, monitor KPIs, and implement data-driven optimizations across diverse programmatic channels (display, video, and CTV)
Proactive in identifying new opportunities and solutions, including test and learn experiments
Demonstrating exceptional attention to detail to ensure precision and accuracy in all aspects of work
Keen interest in staying updated with industry trends and innovations
Ability to prioritize time, work and effort while multitasking on multiple projects

Nice To Haves

Experience working with data scientists and analytics teams is a plus
Prior experience in healthcare-related vertical is a plus

Responsibilities

Supervise and mentor a Senior Programmatic Analyst, providing guidance and support to ensure high-quality campaign execution and continued career development
Formulating and implementing strategic programmatic media initiatives that support client objectives and align with broader business objectives
Unify strategic execution through cross-functional team collaboration with other media channels, including social, search, and addressable TV
Assessing campaign performance to draw insights and drive improvements through informed, data-centric decisions
Working closely with internal teams and clients to ensure alignment of objectives and facilitate effective communication
Identifying, addressing, and resolving technical issues or obstacles that arise during execution
Participate in our internal research and development for automation, optimization, and machine learning
Building and maintaining relationships with programmatic vendors and partners to leverage the best tools and solutions available
Stay current on programmatic advertising trends, technologies, and best practices