Manager, Programmatic Revenue

Hearst•New York, NY

10d

About The Position

Hearst Newspapers is looking for a motivated and resourceful Manager, Programmatic Revenue to join our Programmatic Strategy & Operations team during an exciting period of transformation and growth for our business. This role will help support crucial partnerships with ad tech partners, agencies, and advertisers as we scale our national deals business. This role will work with both Hearst Newspapers & Hearst TV product teams to drive holistic yield strategies across omnichannel Hearst news properties, as well as working closely with finance/reporting teams to ensure seamless day-to-day operations. The Manager, Programmatic Revenue, will enhance partnerships with ad tech partners and support national digital teams. Key responsibilities include deal management, campaign execution, revenue optimization, and leading programmatic partnerships.

Requirements

3-4+ years' experience in digital account management or operations, with at least 2 years in the programmatic space
Experience working with major programmatic advertising platforms (e.g., Google Ad Manager, Magnite, Xandr, DV360, The Trade Desk) a big plus
Understanding of programmatic display, OLV, and CTV auction dynamics & bid requests a big plus
Proven track record of growing relationships with clients, understanding their objectives, and recommending strategies that meet their needs
Excellent communication, negotiation, and presentation skills
Proficiency in Excel, with ability to manipulate and analyze large revenue datasets

Nice To Haves

Excellent oral and written communication skills and demonstrate ability to work with a broad range of internal and external stakeholders (Clients & partners, finance, business Intelligence, product teams)
Collaborative and solutions-oriented mentality
Proactive and creative mindset with an ability to come up with new ideas to grow revenue
Well-organized and attention to detail

Responsibilities

Support Hearst Newspapers & TV’s national direct & programmatic teams in deal setup, optimization, pacing, reporting, daily management, troubleshooting, and client management
Collaborate with national direct & programmatic teams on avails and inventory management, RFPs, proposals, and campaign execution
Assist in deal prospecting, helping national & programmatic sales teams identify new deal targets and upsell opportunities
Proactively develop and execute optimizations and strategies to grow national direct & programmatic revenue
Help support and lead programmatic partnerships with ad tech partners, including SSPs, DSPs, agencies, trading desks, among others
Assist in yield responsibilities, including pricing strategies, inventory management, programmatic A/B proposals & testing, and deals evangelization
Influence and inform programmatic roadmap, staying on top of programmatic trends to keep Hearst Newspapers & TV at forefront of industry change