Manager, Programmatic Revenue
About The Position
Hearst Newspapers is looking for a motivated and resourceful Manager, Programmatic Revenue to join our Programmatic Strategy & Operations team during an exciting period of transformation and growth for our business. This role will help support crucial partnerships with ad tech partners, agencies, and advertisers as we scale our national deals business. This role will work with both Hearst Newspapers & Hearst TV product teams to drive holistic yield strategies across omnichannel Hearst news properties, as well as working closely with finance/reporting teams to ensure seamless day-to-day operations. The Manager, Programmatic Revenue, will enhance partnerships with ad tech partners and support national digital teams. Key responsibilities include deal management, campaign execution, revenue optimization, and leading programmatic partnerships. Candidates should have 3-4 years of experience in digital account management, strong communication skills, and proficiency in Excel.
Requirements
- 3-4+ years' experience in digital account management or operations, with at least 2 years in the programmatic space
- Experience working with major programmatic advertising platforms (e.g., Google Ad Manager, Magnite, Xandr, DV360, The Trade Desk) a big plus
- Understanding of programmatic display, OLV, and CTV auction dynamics & bid requests a big plus
- Proven track record of growing relationships with clients, understanding their objectives, and recommending strategies that meet their needs
- Excellent communication, negotiation, and presentation skills
- Proficiency in Excel, with ability to manipulate and analyze large revenue datasets
Nice To Haves
- Excellent oral and written communication skills and demonstrate ability to work with a broad range of internal and external stakeholders (Clients & partners, finance, business Intelligence, product teams)
- Collaborative and solutions-oriented mentality
- Proactive and creative mindset with an ability to come up with new ideas to grow revenue
- Well-organized and attention to detail
Responsibilities
- Support Hearst Newspapers & TV’s national direct & programmatic teams in deal setup, optimization, pacing, reporting, daily management, troubleshooting, and client management
- Collaborate with national direct & programmatic teams on avails and inventory management, RFPs, proposals, and campaign execution
- Assist in deal prospecting, helping national & programmatic sales teams identify new deal targets and upsell opportunities
- Proactively develop and execute optimizations and strategies to grow national direct & programmatic revenue
- Help support and lead programmatic partnerships with ad tech partners, including SSPs, DSPs, agencies, trading desks, among others
- Assist in yield responsibilities, including pricing strategies, inventory management, programmatic A/B proposals & testing, and deals evangelization
- Influence and inform programmatic roadmap, staying on top of programmatic trends to keep Hearst Newspapers & TV at forefront of industry change
Benefits
- Medical, Dental, and Vision coverage
- Competitive retirement plan with matching program in most markets
- Generous Paid Time Off: Recharge with ample time off, including holidays and vacation.
- Paid Parental Leave
- Monthly Child & Dependent Care Reimbursement
- Mental wellness benefits
- LGBTQ+ & Inclusive Health Services
- Fertility Coverage & Menopause Support
- Pet Wellness Reimbursement & Rover Credits
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
