Manager, Program Activation

Carnival Corporation•Miami, FL

4d•Hybrid

About The Position

One of the best-known names in cruising, Princess is the world’s leading international premium cruise line and tour company, carrying millions of guests each year to hundreds of destinations around the globe. We give our guests the Medallion Class experience others simply can’t. The Love Boat promises something for everyone. We are looking for a Manager, Program Activation. The Manager, Program Activation is a tactical expert with a strategic outlook who is responsible for driving the operational excellence from our marketing technology stack, with a primary focus on Adobe Journey Optimizer (AJO) and our Customer Data Platform (CDP). This role combines hands-on operational management, technical expertise, and team leadership. The role is responsible for managing a team of Campaign Activation Specialists while serving as the operational lead for our martech strategy and implementation.

Requirements

Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field
5+ years in CRM, lifecycle marketing, or marketing operations
3+ years managing teams
Hands on experience building and deploying campaigns in platforms like Adobe Journey Optimizer or Salesforce Marketing Cloud
Experience with enhanced email tools; Litmus, MoveableInk, etc.
Strong understanding of campaign orchestration and journey design
Excellent project management abilities, adept and handling multiple projects and priorities.
Proficiency in data analysis and a data-driven decision-making approach to marketing.

Nice To Haves

Proven track record of developing and executing successful marketing campaigns
Exceptional leadership and team management skills, with the ability to inspire and motivate others.
Excellent communication and interpersonal skills, capable of building and maintaining strong relationships with stakeholders.
Familiarity with marketing tools, project management software, and data analytics platforms.

Responsibilities

Oversee end-to-end campaign journey setup, optimization, and enhancement across direct and trade channels using AJO, Salesforce Marketing Cloud, and integrated martech tools.
Utilize data and insights to create personalized and effective customer journeys across multiple channels.
Manage tactical deployment timing, quality control, and audience segmentation/targeting.
Serve as a technical expert for complex campaign troubleshooting and optimization.
Manage all 1:1 transactional communication.
Lead, mentor, and develop a team of industry-best campaign activation experts, providing guidance, support, and professional development opportunities.
Foster a culture of technical excellence and continuous learning within the team.
Provide technical guidance and hands-on support for complex campaign implementations.
Drive professional development and technical skill advancement across the team.
Develop, monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvements.
Use data and insights to inform decision-making and optimize future marketing programs.
Communicate channel performance, insights, and recommendations to senior leadership.
Develop the campaign activation process and ensure it is followed.
QC all tactic outputs for list and message accuracy.
Provide new creative solutions to improve email, mobile and direct mail.
Leverage marketing automation platforms (Adobe, Salesforce) to streamline campaign execution and improve efficiency.
Stay current with martech industry trends and recommend technology upgrades or additions.
Ensure data quality, compliance, and technical performance across all platforms.