Manager, Retirement Product Marketing

ADP•Florham Park, NJ

23h•Hybrid

About The Position

ADP Retirement Services is hiring a Manager, Product Marketing to shape how its retirement solutions are positioned and brought to market. The role connects product strategy, sales execution, and customer needs by developing product positioning, messaging, launch plans, and marketing programs that support awareness, demand, and business growth. The Manager partners with Sales, Service, Operations, Business Development, Competitive Intelligence, and Marketing to position ADP Retirement Services solutions effectively in a competitive marketplace. The role calls for strategic thinking, product marketing expertise, strong communication skills, and an understanding of customer and advisor needs in the retirement industry. The position also develops market-facing and sales-support content, leads go-to-market strategies and launches, evaluates marketing performance, and uses market and customer insights to recommend improvements to product strategy and business outcomes.

Requirements

At least 4 years of experience in financial services marketing, product marketing, retirement services, or a related discipline.
At least 2 years of product marketing experience or direct experience selling retirement plan solutions.
Experience developing product positioning, messaging, and go-to-market strategies.
Demonstrated ability to partner effectively with sales organizations and support revenue-generating initiatives.
Strong understanding of retirement plan solutions and the retirement services marketplace.
Excellent written, verbal, presentation, and communication skills.
Ability to simplify complex concepts and communicate effectively with internal and external audiences.
Strong project management and organizational skills, including the ability to manage multiple priorities.
A college degree is not required; the posting emphasizes the skills needed to perform successfully.
Equivalent experience in Product Marketing, Marketing Strategy, Sales Enablement, Business Development, Financial Services, Retirement Services, Communications, or a related field is acceptable.
Military experience is welcomed.

Nice To Haves

Experience marketing retirement plan, wealth management, employee benefits, or financial services solutions.
Experience supporting advisor, accountant, broker-dealer, or financial intermediary channels.
Knowledge of competitive intelligence, market research, and buyer journey development.
Experience launching new products or services with measurable business results.
Familiarity with marketing analytics, campaign measurement, and performance reporting.
Experience developing thought leadership and content marketing strategies.
Knowledge of retirement industry trends, regulations, and market dynamics.

Responsibilities

Develop differentiated product positioning and buyer-centric messaging for plan sponsors, advisors, TPAs, and other audiences.
Translate complex product capabilities, technology features, and service offerings into clear market-facing communications, maintaining consistency with product messaging and brand standards.
Lead the development and execution of go-to-market strategies for new products, enhancements, and strategic initiatives.
Coordinate with cross-functional stakeholders on product launches and adoption; create launch plans, messaging frameworks, sales enablement materials, and communication strategies.
Monitor launch effectiveness and recommend ways to improve performance and market impact.
Develop an outside-in view of retirement market trends, customer needs, and competitive dynamics.
Partner with Business Development and Competitive Intelligence to identify market opportunities and differentiation.
Conduct market analysis, competitive assessments, and customer research, and translate findings into recommendations for product strategy and growth.
Equip sales teams with tools, content, and messaging to support new business acquisition and existing client relationships.
Develop sales enablement resources such as presentations, battle cards, fact sheets, brochures, videos, and thought leadership content.
Support demand generation with content and campaigns aligned to target buyer journeys, partnering with sales leaders to address business objectives and field needs.
Create marketing content for internal and external audiences across multiple channels, ensuring product communications are accurate, compliant, and strategically aligned.
Develop thought leadership, educational materials, client-facing content, and sales support assets; maintain knowledge of solutions, service models, and supporting technologies.
Measure the effectiveness of product marketing programs, campaigns, launches, and enablement assets; monitor utilization, engagement, and performance metrics.
Use data-driven insights to optimize marketing effectiveness and business outcomes, and recommend improvements to demand generation, product adoption, and go-to-market performance.