Manager Product & Content Marketing
About The Position
The Manager, Product & Content Marketing owns the end-to-end content lifecycle — from ideation and intake through development, approvals, publishing, and maintenance — ensuring all content is delivered efficiently, accurately, and in alignment with business priorities, brand standards, and regulatory requirements. This position plays a critical role in supporting fund launches, product positioning, solutions marketing, white papers, thought leadership, sales enablement materials, and digital product content. Operating with a builder mindset, the Manager continuously improves workflows, governance, and scalable content processes to strengthen execution across the product marketing function. A strong understanding of asset management products, investment strategies, and client needs is essential to effectively differentiate products, develop compelling reasons-to-buy, and ensure accuracy and consistency across all marketing materials.
Requirements
- University degree in Marketing, Business, Communications, Finance or related discipline
- 5-7 years in product marketing, content marketing, or investment communications
- Experience in financial services or asset management required
- Proven experience developing product positioning, launch content and investment related marketing materials
- Strong writing, editing and storytelling capabilities with the ability to simplify complex concepts
- Strong organizational, project management and prioritization skills
- Experience working in matrixed environments with cross-functional teams
- Experience using workflow, content management, or AI-enabled productivity tools
Responsibilities
- Lead product and solutions marketing content across formats including fund launch materials, white papers, thought leadership, web content, and sales enablement tools
- Build compelling product differentiation and ‘reasons to buy’ narratives that clearly articulate investment value propositions and competitive positioning
- Translate complex investment concepts, product strategies, and market insights into clear, audience-specific messaging for retail, investor and institutional audiences
- Partner with product, investment, sales and distribution teams to align messaging, priorities and content requirements
- Support the marketing execution of fund launches, product enhancements, and product lifecycle updates
- Ensure all content accurately reflects investment strategies, product details, positioning and market insights
- Maintain consistency of messaging and brand standards across all product and solutions marketing materials
- Manage the content lifecycle from ideation and intake through drafting reviews, approvals, publishing, maintenance and retirement
- Work within established content workflows and identify opportunities to improve speed, quality, governance and stakeholder alignment
- Coordinate cross functional reviews with legal, product and distribution stakeholders to ensure timely delivery
- Monitor and maintain existing content to ensure accuracy, regulatory alignment and ongoing relevance
- Support website and digital content updates related to product and solutions marketing initiatives
- Identify opportunities to streamline content creation and workflow processes through automation and AI-enabled tools
- Identify opportunities to improve content governance, workflow visibility, prioritization, and reporting within the product marketing function
- Support consistency, scalability, and operational discipline across product marketing and content development activities
- Contribute to the evolution of product marketing best practices, templates, and standards
- Act as a key partner in improving how product marketing content is planned, developed, published, and maintained across the organization
Benefits
- competitive base salary
- performance-weighted bonus
- education/career support
- option to join Employee Share Purchase Plan with employer matching component
- competitive health and dental coverage
- flexible plan for you and your family
- short-term & long-term disability plans
- voluntary Group RRSP enrolment with employer matching component
- paid volunteer days
- competitive time off
- 10 wellness days off
- WorkPerks discount program
- hybrid & flex work arrangements
- engaging with community through Business Resource Groups (BRG communities are volunteer employee-led groups formed around a common interest, identity, or background)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
