Manager, Platform Growth

Chobani•New York, NY

3d•$94,000 - $147,950

About The Position

Chobani is looking for a sharp, resourceful marketer to drive the day-to-day execution behind our most deliciously indulgent platforms—Creamer, Flip, and Creations. These are some of the most beloved products in our portfolio: fan favorites that people organically talk about, each at a different stage of growth and each presenting distinct strategic challenges. This is the colorful, imaginative side of Chobani, and the role demands creative energy to match. The right candidate brings a sharp point of view on execution and is eager to expand their strategic influence—translating strategy into concrete workstreams, coordinating cross-functional execution with precision, and developing the analytical rigor to shape where we go next.

Requirements

4+ years of experience in product growth, brand management, or product marketing
2+ years of experience in CPG or Food & Beverage
Strong analytical capabilities with experience using data to inform decisions and the ability to coach others on drawing actionable insight from analysis
Excellent project management skills with a track record of running complex, multi-workstream initiatives on time and on brief
Strong communication and presentation skills, with the ability to synthesize complex information into clear, compelling narratives
Demonstrated ability to work effectively across functions, building relationships and driving alignment
A self-starter who drives execution with precision while actively developing strategic thinking and point-of-view formation

Responsibilities

Manage day-to-day execution of platform strategy across Creamer, Flip, and Creations—translating roadmap priorities into specific project plans, briefs, and cross-functional asks with clear owners, timelines, and deliverables
Develop strategic recommendations for the portfolio by synthesizing competitive intelligence, whitespace analysis, and market trends—bringing recommendations to the Director for refinement and alignment
Manage product lifecycle milestones from development through discontinuation, flagging risks and dependencies proactively
Drive execution of innovation initiatives by coordinating cross-functional inputs and ensuring projects move from concept through launch without losing strategic intent, working within New Product Development (NPD) Team-led timelines and processes
Provide strategic inputs for R&D briefs—including business rationale, competitive context, and consumer insights—to ensure innovation aligns with platform strategy
Drive go-to-market execution for product launches, coordinating across creative, shopper marketing, and commercial teams to ensure flawless delivery
Ensure alignment across pack, positioning, pricing, and promotion for each launch, escalating gaps early
Ensure product positioning and messaging comes to life as strategically intended, tailored to specific customer segments and channels
Own platform toolkits for key calendar touchpoints: positioning, messages, claims, photography guidelines—ensuring they are current, accurate, and actionable for cross-functional teams
Manage availability and accuracy of evergreen brand assets; run quarterly photoshoot logistics including shot lists, briefs, and post-production tracking
Partner with team members who build recurring performance reports to elevate the analytical output—coaching on how to move from “what happened” to “so what” and “now what”
Ensure the team is prioritizing the right data cuts and performance indicators, connecting reporting cadences to the questions that matter most for the business
Synthesize performance data into strategic narratives that inform portfolio decisions and shape future innovation and activation priorities
Prepare materials for regular business reviews with senior leadership, translating data into clear recommendations
Coach and develop junior team members on analytical rigor, prioritization, and translating data into insight
Serve as the connective tissue for the Indulgent platforms, coordinating across Product Development, R&D, Creative, Shopper Marketing, and Commercial to keep execution on track
Build strong working relationships across the organization to facilitate execution and information flow
Gather consumer and product insights to help the Commercialization team develop tools and resources—including sales decks, training materials, competitive intelligence, and product education—that ensure field teams are equipped to effectively sell and position products
Monitor competitive landscape, consumer trends, and category dynamics, synthesizing findings into actionable briefs that inform platform strategy
Partner with Consumer Insights to deepen consumer understanding—demographics, segments, motivations, drivers, and barriers—building an audience-first foundation for growth
Stay close to what turns consumers who try us into fans, and ideate ways to accelerate that connection—whether through product innovation or marketing activation

Benefits

medical, dental, vision coverage
disability insurance
health savings account
flexible spending accounts
tuition reimbursement
401k match of 100% on up to 5% of eligible pay
fertility and childcare assistance
12 weeks of parental leave at full pay after six months of continuous employment
employee assistance program
fitness discounts
wellness reimbursement
on-site gym access (certain locations)
monthly wellness newsletter
120 hours of paid time off
11 holidays
paid volunteer time off
bonus
equity