Manager, Growth Strategy (Growth Marketing)

Netflix•Los Angeles, CA

2d•$222,000 - $353,000

About The Position

The Growth Marketing team drives sustainable business growth through data-led experimentation, measurement, and technology across the digital marketing funnel. Growth Marketing connects Netflix’s strong cultural impact to tangible business outcomes through a mixture of marketing tactics (paid media, SEO, off-service messaging) and automation (ML, GenAI). We are seeking a Growth Strategy Manager to help architect the future of growth marketing and test into new areas and hypotheses to drive incremental business impact. This Manager will be responsible for delivering needle-moving campaign insights, connecting the dots across business, content, audience, and marketing data to uncover campaign opportunities and influence creative direction. This role will partner with a diverse set of stakeholders across Marketing, Product, Data Science, Consumer Insights, and Finance. They will also be external facing, working closely with the advertising and insights platforms with whom we are experimenting. The ideal candidate is not only analytical but also has vision: someone who can craft new ideas informed by data and insight to help shape winning campaigns.

Requirements

7+ years in growth marketing, marketing analytics, strategy and operations, or other roles that require a blend of analytics, strategic thinking, and heavy cross-functional interaction
Subject matter expertise in digital marketing data, strategies, and best practices
High comfort level executing comprehensive analyses and shifting between the macro and micro
Experience managing a learning agenda and overseeing research and experiments
Exceptionally strong written, verbal, and visual communication with the ability to 1) translate data into actionable insight, 2) engage a variety of stakeholders (technical and non), and 3) influence the business
Resourceful, endlessly curious, and has a high comfort level managing complex initiatives
High tolerance for change and the capacity to accomplish enormous amounts of work in a fast-paced environment
Respect, understanding, and enthusiasm for the Netflix culture

Responsibilities

Evaluate data and trends in our business and in our marketing to come up with ideas for new campaigns and creative concepts that you think would perform
Determine the metrics, thresholds, and reporting needed to enhance the Growth Marketing team’s ability to quickly spot opportunities, identify winning patterns, take action, and maximize impact
Define when to run structured experiments versus descriptive analysis to generate campaign insights and oversee their timelines, budgets, execution, and communications through a learning agenda
Partner with the Performance Marketing Creative Manager to synthesize and package insights into actionable direction for creative briefs and rapid ad iteration
Improve conversion rates by sharing campaign insights and testing hypotheses with Product to build more cohesion across customer touchpoints (e.g. between marketing ads and product landing pages)
Be a thought partner and subject matter expert to Marketing, Data Science, Product, Finance or other XFN on analyses and special projects that leverage growth marketing data