Manager, Planning

Adelphi Group•New York, NY
•$50,000 - $95,000•Hybrid

About The Position

The Manager, Planning at PHd works with senior staff to establish media objectives and strategies for clients and deliver media planning services, including accurate plan and budget maintenance. The role plans, activates, manages, and optimizes digital campaigns, and builds effective client relationships by handling day-to-day questions. It also explores alternative media solutions and applies strategic thinking, creativity, and sound decision-making. The position reports to the Associate Director and coordinates with the Associate Director and Director on media objectives, plans, and troubleshooting. It delegates work across planners and assistants, ensures accuracy and attention to detail, and stays informed about industry trends to share with relevant team members and clients. The Manager is a main point of client contact and works across global PHD account teams, published media, marketing sciences, creative agencies, and external partners. The position also manages and develops Strategists and Assistants and supports team morale and collaboration. Omnicom policy requires employees, where permitted by local law, to work in the office at least three days per week, unless their agency or manager directs additional in-office days.

Requirements

  • At least 3 to 4 years of media planning experience.
  • Skills in analytical and strategic thinking, project management, presenting, communication, and digital activation.
  • Clear understanding of the media process and digital landscape.
  • Experience with media, syndicated research, and proprietary analytics tools, such as MRI, Nielsen Adviews, eTelmar, DCM, Prisma, and Comscore.
  • Action-oriented approach, including the ability to identify issues and solutions and anticipate consequences.
  • Ability to work independently and as part of a team, delegate, and manage others’ workloads.

Nice To Haves

  • Integrated media experience is desired.
  • Bachelor’s degree is preferred.

Responsibilities

  • Work with the Associate Director and Director to establish media objectives, plans, and troubleshoot issues.
  • Delegate work across planners and assistants, ensuring accuracy and attention to detail; maintain a thorough understanding of plans and strategy to answer questions.
  • Monitor industry trends and news and share relevant information with team members and clients.
  • Lead and manage digital campaigns through planning, activation, and optimization, including standard display banners, video, and digital audio.
  • Provide Directors with account-status updates and manage team workload.
  • Manage and develop Strategists and Assistants, fostering morale, collaboration, and engagement.
  • Serve as a main client contact and manage day-to-day responsibilities and questions.
  • Coordinate with global PHD account teams, published media, marketing sciences, creative agencies, and external partners.
  • Develop and present documents that deliver results for clients.
  • Maintain media plans and budgets accurately, establish effective client relationships, explore alternative media solutions, and apply strategic thinking, creativity, and decision-making.
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