Manager, PFUS Media Strategy, Investment & Planning

PepsiCo•Plano, TX

5d•$110,700 - $185,250•Hybrid

About The Position

PepsiCo Foods US (PFUS) is on the front lines of consumer connection, and media is one of our most powerful growth levers. As part of the Media Strategy, Planning & Investment team, you’ll help shape how our brands show up across all media touchpoints. This team is responsible for maximizing PepsiCo’s significant media investment while identifying, testing, and scaling innovative and emerging media platforms across the portfolio. The Media team also manages the day‑to‑day relationship with agency partners and serves as the primary link between the media marketplace and PepsiCo’s broader marketing organization. This Manager role will help lead cross‑channel media strategy and investment as part of the One PepsiCo Media Team, supporting some of PepsiCo Foods’ largest brands like Doritos & Cheetos. You’ll collaborate closely with brand teams, our media agency, and cross‑functional partners to architect integrated media plans that reach the right consumers, create meaningful impact, and deliver against business objectives. We're looking for someone who combines strategic vision with strong executional rigor, thrives in a fast‑paced environment, and isn’t afraid to challenge the status quo to bring bold ideas to life.

Requirements

Bachelor’s degree required
6+ years of media experience
managing external agencies ideal
Strong organizational and project management skills
Proven track record of navigating, influencing & delivering results in a highly complex organization
Passion for driving change & challenging the status quo
Demonstrated ability to build strong, collaborative relationships with both internal & external stakeholders
Willingness to travel up to 10%

Nice To Haves

advanced degree a plus
CPG experience strongly preferred

Responsibilities

Support brand media strategy: Contribute to translation of business and brand goals into media strategies that deliver reach, resonance and ROI
Lead tactical campaign planning and execution: Drive media planning for brand launches, tentpoles, and annual campaigns from strategy through execution, optimization and learnings in collaboration with agency team
Facilitate media partnerships: Evaluate, shape, and negotiate custom content programs and media partnerships alongside agency teams.
Maximize investment: Help steward PepsiCo’s media dollars to drive effectiveness, efficiency, and breakthrough outcomes
Ensure integration and collaboration: Ensure media strategy is embedded early in the creative development in concert with the brand teams and appropriate cross-functional teams
Analyze performance: Extract insights from media performance and apply learnings to future planning.