Manager, Performance Marketing-Social

NBCUniversal•New York, NY

20h•$90,000 - $115,000•Hybrid

About The Position

The Manager, Performance Marketing, Social is a role within Peacock’s Growth Marketing organization and Performance Marketing team. The position supports planning and execution of the Always On strategy and manages the optimization of paid social campaigns that drive subscriptions and engagement across Peacock and direct-to-consumer products. The manager owns day-to-day campaign execution, audience strategy, performance analysis, budget management, and social-channel guidance while collaborating with internal teams and platform partners.

Requirements

At least 5 years of experience in social buying across Meta, TikTok, Snapchat, Pinterest, and Reddit.
At least 2 years of management experience.
Experience with social campaign optimization, analysis, and reporting.
Experience onboarding and implementing DCO solutions.
Experience with campaign automation tools and automated and AI-powered workflows.
Experience using Smartly to build, manage, optimize, and report on paid social campaigns.
Strong project management and interpersonal skills, initiative, and ability to handle multiple priorities in a challenging, fast-paced environment.
A proven track record of optimizing media campaigns to meet CPA and volume objectives.
Excel experience, including proficiency with Pivot tables.
Familiarity with testing methodologies and experimental design, and ability to contribute to a learning agenda.
Excellent oral and written communication skills.
Self-motivated and results-oriented, with strong attention to detail.

Nice To Haves

Experience in the entertainment, advertising, or e-commerce industry.

Responsibilities

Own day-to-day campaign execution across objectives, audiences, and platforms, including campaign setup, quality assurance, pacing, optimization, and measurement against business goals.
Own audience structure across campaign objectives, including prospecting and acquisition segmentation, exclusions, lookalikes, first-party audiences, and testing against audience performance.
Work with the Director, Performance Marketing to develop strategy and optimization recommendations across Meta, TikTok, Snapchat, Pinterest, and Reddit.
Analyze campaign performance and provide clear reporting on actionable insights, channel contributions, and opportunities to improve efficiency and growth.
Collaborate with cross-functional teams to formulate social strategies and new testing recommendations.
Work with social platform partners to track industry trends, leverage new technologies, and participate in open betas.
Help manage social budgets based on MTA and MMM model outputs, including bid strategy, pacing analysis, and budget shifts to improve efficiency and scale.
Serve as the social channel expert, offering strategic guidance and resolving complex campaign and business challenges.
Improve team efficiency and effectiveness through process improvements, workflow optimization, and best practices.