Manager, Paid Social

Havenly Brands (Havenly, Interior Define, Burrow, The Citizenry, The Inside, and St. Frank)•Quinte West, ON

About The Position

Havenly Brands is looking for a Manager, Paid Social to own paid social acquisition across its portfolio of seven home brands: Havenly, Interior Define, Burrow, The Citizenry, The Inside, St. Frank, and The Expert. This role will be the hands-on expert running Meta at scale while building out presence on emerging channels like Pinterest, TikTok, and Reddit.

Requirements

6+ years in paid social or performance marketing, majority hands-on in social channels
Deep Meta Ads expertise: campaign architecture, bidding strategy, audience structure, creative testing
Meaningful experience on at least two other platforms: Pinterest, TikTok, Reddit, Snapchat, or similar
Experience managing $10M+ in paid social budget; $20M+ preferred
Strong creative instincts: you can identify what's working and why, and give useful feedback to creative teams
Fluency with third-party attribution tools (Rockerbox, Northbeam, Triple Whale, or similar): you don't trust in-platform data, or attribution tools, as the source of truth
Comfort with AI tools as genuine workflow accelerators
DTC e-commerce background required; home, lifestyle, or design category experience a plus
Multi-brand experience preferred
Team management experience a plus
Platform-obsessed: you notice when Meta changes something before the email lands in your inbox
Strong creative intuition and know how to translate it into a brief that actually gets used
Data-driven but you make decisions: you don't wait for perfect information
Energized by multi-brand complexity: different funnels, different audiences, different goals is interesting, not overwhelming
Believe AI is changing this job fast and you're already using it to move faster and think better
Strong communicator who can translate performance data into insights for non-technical stakeholders
Self-starter who thrives in a lean, high-ownership environment
Applicants must be currently authorized to work in the United States on a full-time basis.

Nice To Haves

home, lifestyle, or design category experience a plus
Multi-brand experience preferred
Team management experience a plus

Responsibilities

Day-to-day strategy, execution, and optimization of paid social campaigns across Meta (core), Pinterest, and emerging platforms (TikTok, Reddit) across all seven Havenly Brands properties
~$XXM in annual paid social budget: allocation, pacing, and performance accountability across brands and channels
Creative testing roadmap: running structured tests and feeding clear performance signal back to Brand and Creative teams
Testing roadmap, Setting up incrementality testing on platform and other in-platform a/b testing features, in partnership with data and engineering teams
Influencer and UGC integration: understanding how creator content performs as paid creative and helping shape paid strategy with relevant partners
Campaign-level reporting and insight generation: consistent, clear, and actionable
Platform relationships with Meta, Pinterest, TikTok, and others
Ownership in partnership with data and engineering teams of pixel and CAPI event health
Feed management in social platforms of 200k+ SKUs