Manager, Paid Social

Omnicom Media US OMD•New York, NY

20h•Hybrid

About The Position

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities. We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. The Manager, Paid Social excels at campaign management and flawless execution. They are vocal and engaged leaders on their client and functional teams. They have the ability to carry out strategy through structuring and planning with excellent client stewardship capabilities. The position requires someone that excels in high-paced, ever changing environment dedicated to campaign success.

Requirements

Bachelor’s degree (preferably in marketing, advertising or communications)
3-4 years of work experience managing online marketing/advertising accounts
Experience with managing one or more direct reports
Ability to build partnerships and manage campaigns in a fast-paced environment while maintaining a high level of stress tolerance
Has strong knowledge of direct response as well as awareness marketing principles and strategies
Have polished presentation, communication and listening skills
Have strong organizational skills that allow for the ability to manage multiple projects at once
Be confident in analyzing and acting on marketing data
High levels of integrity, autonomy, and self-motivation

Responsibilities

Work closely with the Associate Director and Director to help drive overall paid social strategy and associated tactics to meet client’s goals
Work closely with the integrated media, creative and data teams as well as external partners to facilitate and deliver succinct information to the client partners
Act as the main POC for day to day clients delivering timely and detailed responses
Receive, prioritize and manage priorities as well as ad-hoc requests to ensure they are executed on time and to client expectations by entire client team
Capability to effectively present recommendations and ideas as well as merchandise successes to the client teams
Bring new proactive ideas to help meet client goals and grow business
Support the Associate Director and/or Director on day to day requests as well as ongoing deliverables by disseminating and delegating appropriately across the team
Effectively manage, train and grow a team of Associate(s) and Senior Associate(s)
Educate team on latest trends, best practices, technologies, etc.
Demonstrates appropriate judgment through proper escalation and strong problem solving skills
Establish oneself as an expert within the social medium among the team
Identify and proposition to management ways to improve team efficiency and effectiveness
Demonstrate the capability to provide constructive and tangible feedback to the more junior team members to incite continued growth and improvement
Display deep rooted understanding of business concepts and client objectives in order to identify campaign opportunities
Ability to develop and implement data driven Social strategy across a multitude of publishers
Capability to design, present and analyze RFPs to publishing partners to extract the latest and greatest opportunities to integrate into client marketing efforts
Exhibits exemplary communication skills in order to effectively present strategic and tactical plans to internal and external teams
Foster understanding of multiple platform data sources including but not limited to: Kenshoo, Facebook Business Manager, Twitter Ads and Pinterest and ideate on the most effective and efficient ways in which to culminate and present data
Understand how to collect and analyze data in a regard that is easily digestible for client partners
Continually look for opportunities to optimize the media mix and tactics based on data trends
Paid social optimizations (proactive and reactive)
Forecasting and opportunity/gap analysis
Campaign management tools, including bid rules/management
Advanced social knowledge
Monitoring new social trends and products and evaluating application to client
Research tools/competitive analysis
Budget/pacing and billing
Understanding integrated media
Industry trends