Manager, Paid Media

Caseware•Toronto, ON

1d•CA$90,000 - CA$100,000•Hybrid

About The Position

Caseware is a leading Fintech company with over 30 years of experience in the global audit and accounting software industry. As the Manager, Paid Media, you will be responsible for the global strategy and optimization of all paid media campaigns across various channels. This role involves close collaboration with regional marketing, content, brand, product marketing, and sales teams to align campaigns with business objectives, generate leads, and maximize ROI. You will lead the execution of North America paid media campaigns and work with international counterparts to ensure seamless global campaign execution. This is a full-time, permanent position, and an existing vacancy.

Requirements

5+ years of experience in paid media, preferably in B2B SaaS or tech.
Proven track record of managing six-figure budgets and delivering measurable results.
Deep expertise in Google Ads, LinkedIn Campaign Manager, and other paid platforms.
Strong analytical skills and experience with tools like Google Analytics, HubSpot, Salesforce, or similar.
Excellent communication and project management skills.

Nice To Haves

Experience with account-based marketing (ABM) is a plus.
Familiarity with the accounting or audit industry is a bonus, but not required.

Responsibilities

Develop and execute multi-channel paid media strategies to drive awareness, engagement, and pipeline growth globally.
Provide strategic guidance to regional teams to ensure all global paid media programs meet Caseware requirements and align to business goals and targets.
Manage and optimize North America campaigns across Google Ads, Bing, LinkedIn, Meta, programmatic platforms, and other relevant channels.
Apply AI-powered solutions to automate and enhance campaign performance.
Collaborate with content and creative teams to develop compelling ad copy, visuals, and landing pages.
Develop and deliver timely, insightful reports that clearly communicate global performance and strategic opportunities.
Monitor global performance metrics (CTR, CPC, CPL, ROAS, etc.) and provide actionable insights and reporting.
Lead and execute A/B testing strategies to improve campaign performance.
Drive consistent and effective execution of audience segmentation, conversion hygiene, budget pacing, frequency capping, and tracking.
Build and execute creative 1:1, 1: few and programmatic campaigns leveraging intent data to reach prospects.
Monitor and analyze global performance of ABM programs, providing actionable insights and optimizations based on engagement, pipeline influence, and revenue outcomes.
Stay current on digital advertising trends, platform updates, and competitor activity.
Partner with Marketing Operations and RevOps to ensure accurate tracking and attribution.