Manager, Online Sales & Marketing

Ingram Content Group • New York, NY

19h • Hybrid

About The Position

Ingram Content Group (ICG) is searching for a Manager, Online Sales & Marketing to join our team in New York . In this role, you will lead metadata optimization and marketing initiatives and best practices for Ingram Publishing Services (IPS) publishers. You will also lead the marketing strategy for IndiePubs.com, Ingram’s direct to consumer e-commerce platform. You’ll cultivate a consultative relationship with IPS publishers, increasing their understanding of digital marketing and ways to improve direct-to-consumer engagement, discoverability, and sales through Ingram. In this role you’ll lead internal educational efforts to increase familiarity and understanding across IPS brands of Ingram’s metadata offerings and IndiePubs services and value. You will help develop the metadata strategy that results in greater online visibility and discoverability of the IPS catalog, adapting strategy as necessary to support future consumer sales channels. Additionally, you’ll lead and support rollout, testing, and implementation of metadata focused AI tools and will manage a metadata support specialist. This is not a remote position, but hybrid schedules will be offered. Ingram Content Group (“Ingram”) connects people with content in all forms. Providing comprehensive services for publishers, retailers, libraries, and educators, Ingram makes these services seamless and accessible through technology, innovation, and creativity. With an expansive global network of offices and facilities, Ingram’s services include digital and physical book distribution, print-on-demand, and digital learning.

Requirements

• Bachelor’s degree or year for year related experience
• 5 years’ experience in book sales, book marketing and/or metadata, and/or book ecommerce.
• 2 years’ experience managing people

Nice To Haves

• Strong presentation and communication skills
• Organization and project management
• Book industry experience
• Knowledge of or interest in working with Artificial Intelligence tools (AI)

Responsibilities

• Develops relationships with IPS publishers to increase publisher fluency in online marketing and metadata strategy.
• Leads marketing, SEO, editorial and social media strategy for indiepubs.com as well as publisher education, recruitment, retention and onboarding alongside E-Commerce Manager.
• Creates marketing case studies and analyses with the goal of increasing IPS publishers’ understanding and adoption of metadata resources and IndiePubs.
• Alongside E-Commerce Manager, develops consumer insights strategy, including collecting and analyzing data, identify patterns and trends and translating insights into actionable strategies.
• Leads IPS Marketing’s AI efforts around metadata, leads working groups and testing groups as necessary, and creates educational resources to be used internally and externally for applications and impact of tools.
• Collaborates across departments to support metadata and indiepubs strategy for IPS publishers.
• Develops an adaptable metadata strategy that increases online visibility and discoverability of IPS catalog across sales channels.
• Supervises, and when needed conducts, metadata optimization efforts that produce high-quality, audience-oriented keywords, categories, and descriptive copy that increase discoverability and sales conversions at online and digital sales channels for IPS catalog.
• Creates and implements tools that measure the discoverability and revenue impact of enhanced metadata.
• In collaboration with business owners across the organization, develops IPS standards for metadata optimization, partners with IPS brands to educate publishers on those standards.
• Independently measures and reports on publisher participation in marketing programs and metadata strategy projects.
• Evaluates against key performance metrics and adjusts to improve performance when necessary.
• Partners with marketing and sales teams with brainstorming, identifying new and better ways of improving book discoverability and connecting with audiences and increasing digital and online sales.
• Flexibility to take on additional tasks related to online sales, metadata and marketing strategy as needed.

Benefits

• A highly competitive compensation package with generous benefits beginning first day of employment for Medical/Prescription Drug plans, HSA, Vision, Dental and Health Care FSA.
• 15 vacation days & 12 sick days accrued annually and 3 personal days
• 401K match, Life and AD&D, Employee Assistance programs, Group Legal, & more
• Encouraged continued education with our tuition reimbursement program
• Financial and in-kind opportunities to engage with non-profits in your community
• Company match program for United Way donations
• Volunteer opportunities and in-kind drives for non-profits throughout the year
• Casual Dress Code

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees