Manager, Omnichannel Specialist

Takeda • Lexington, MA

7d • Hybrid

About The Position

Provide HCP omnichannel execution guidance and best practices that help brand teams and agile pods translate engagement strategies into coordinated, feasible channel activation by standardizing runbooks, answering execution questions, and scaling learnings across brands.

Requirements

• Bachelor’s degree required; MBA or advanced degree preferred.
• 5–7+ years of experience in pharmaceutical/biopharma/healthcare marketing, communications, advertising, paid media; experience designing, executing, or advising on HCP omnichannel campaigns, including segmentation, channel sequencing, trigger logic, and full-funnel engagement tracking
• Proven experience serving as a subject-matter expert for brand teams, media architects, or cross-functional pods, providing consultative guidance on activation feasibility, dependencies, and common execution challenges.
• Experience establishing tracking frameworks, analyzing engagement metrics, implementing test-and-learn experiments, and ensuring compliance with regulatory, privacy, and internal review standards in pharma or healthcare marketing

Responsibilities

• Define HCP omnichannel execution standards: Maintain enterprise best practices for HCP omnichannel activation (e.g., segment/eligibility rules, trigger logic, channel sequencing/cadence)
• Provide consultative execution support: Serve as a go-to SME for brand teams, Media Architects, and pods to answer questions and advise on HCP omnichannel activation feasibility, dependencies, and common execution pitfalls
• Set readiness and quality expectations: Define launch-readiness and QA requirements for HCP omnichannel activations, and guide teams in diagnosing recurring execution issue
• Enable full-funnel measurement and tracking: Ensure consistent tracking of HCP engagement and adoption metrics across the journey and resolve common measurement gaps
• Enable test-and-learn execution : Standardize experiment designs and templates (A/B sequencing tests, cadence tests, segment/eligibility tests, message/CTA tests, channel-mix tests); document learnings for enterprise playbooks
• Report performance and learnings: Provide standardized performance snapshots and post-sprint/post-campaign readouts; capture earnings and feed them back to Agile pods to inform future plans and the next sprint backlog
• Support compliance and safety: Support compliant HCP activation aligned to internal review governance, privacy/consent expectations, and FDA standards; flag risk areas and proactively escalate to the Media Buy Lead for resolution

Benefits

• medical, dental, vision insurance
• a 401(k) plan and company match
• short-term and long-term disability coverage
• basic life insurance
• a tuition reimbursement program
• paid volunteer time off
• company holidays
• well-being benefits
• up to 80 hours of sick time per calendar year
• up to 120 hours of paid vacation for new hires

What This Job Offers

• Job Type: Full-time
• Career Level: Manager