Manager of Marketing Operations

Armstrong Group•Warrendale, PA

23h

About The Position

The Manager of Marketing Operations will partner in the development and execution of marketing and brand strategy to acquire new and retain existing customers.

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, or related field.
5+ years of marketing leadership experience in customer acquisition and retention.
5+ years of conversion rate optimization experience.
Proven understanding of the customer journey and acquisition funnel.
5+ years of experience with SEM, SEO, email, SMS, paid and organic social, and branding.
3+ years of budget management experience.

Responsibilities

Manage the customer-facing website to support customer acquisition, strengthen retention, and reinforce brand credibility.
Optimize website conversion performance to increase qualified leads, improve customer engagement, and strengthen return on digital marketing investments.
Support marketing reporting development and track marketing metrics to measure campaign effectiveness, identify performance trends, and guide data-driven decisions.
Support optimization of the marketing P&L to align spending with growth priorities, revenue impact, and measurable return on investment.
Manage paid and organic social media to build brand awareness, increase audience engagement, and support lead generation.
Partner with Sales to improve customer and prospect experiences, strengthen lead handoffs, and increase conversion opportunities.
Partner with Technology to build engaging digital experiences that improve usability, support campaign execution, and enhance the customer journey.
Partner with Creative to develop brand-aligned messaging and assets that drive awareness, engagement, and conversion.
Manage content strategy and execution to deliver relevant, consistent, and timely communications across digital channels.
Manage the campaign calendar to coordinate priorities, improve visibility, and ensure timely execution of marketing initiatives.
Mentor team and support professional growth.